There are several questions every marketing manager and business owner has to ask themselves: Am I reaching the right audience? Am I reaching them with the right message? Am I reaching them at the right time? Am I reaching them often enough to cut through all the clutter?
Whether your company sells products or services, is a non-profit or for-profit, is a multi-national corporation or operates from a single location, the answers to these questions have a direct impact on the success and indeed the viability of your organization.
The May issue of Bugle Calls addresses the first of these questions; "Am I reaching the right audience with my message?"
Bugle Media Services