Bugle Calls
Issue No. 1023
May 2015

Bob Bugle-B-1001 There are several questions every marketing manager and business owner has to ask themselves: Am I reaching the right audience? Am I reaching them with the right message? Am I reaching them at the right time? Am I reaching them often enough to cut through all the clutter?


Whether your company sells products or services, is a non-profit or for-profit, is a multi-national corporation or operates from a single location, the answers to these questions have a direct impact on the success and indeed the viability of your organization.

The May issue of Bugle Calls addresses the first of these questions; "Am I reaching the right audience with my message?"


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Bob Bugle    

Bugle Media Services     Ph: 410-420-1144

Am I Reaching the Right Audience?
By Bob Bugle
Bob Bugle-B-1001As every successful business owner and marketing director knows, understanding who their best customers are is critical to the success and growth of their organization. If you don't have a profile of your best customers, you have no idea how to create more of them. Current "good" customers might become "best" customers if they were aware your company had the ability to even better serve their needs. Conversely, marketing to your best customers creates better messaging and execution that more effectively and cost efficiently fills your new business funnel, turning likely prospects into customers.

3 Signs Your Content is Reaching the Wrong Audience
By Dahna Chandler
A Poor Visitor-to-Lead Conversion Rate?

One of the most common mistakes business owners or new marketers make is that they equate just any web traffic with website marketing success. While having content that attracts a large number of visitors is great, the goal of  most businesses isn't to get just whatever traffic they can but rather to develop qualified leads that become customers.

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"Thanks for giving us an insight into where we are going and what we need to do to keep up with our very 'mobile' audiences while using simple language that we can all understand and absorb."

Matthew Schiller
Advertising & Business Manager
Catholic New York
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As always, we welcome feedback from our readers including suggestions for future topics.  We hope you find value in receiving "Bugle Calls", and encourage you to forward a copy to a friend, acquaintance or business associate so they can benefit from the information as well.

"A High Tide Raises All Boats" as the saying goes. As each of us work together and share our knowledge and experience, we and our organizations benefit.


Bob Bugle

Bugle Media Services  |  Ph: 410-420-1144