As consumers, we all appreciate a positive shopping experience. Products or services that are reliable, appropriate to our needs, easily accessed and affordably priced are generally popular with consumers. But lots of companies offer products and services we need and want that are well made, readily available and are competitively priced. So how do we decide what to buy? How do we decide where to shop?
Often, the most important element in creating a positive shopping experience is customer service. With product quality, availability and cost often similar between competitors, the quality of the customer service we receive has a huge impact on our overall buying experience and largely determines both where we shop and what we buy.
But how do we define excellent customer service? Ask ten people to articulate the single most important element of customer service and you're likely to get ten different answers.
The March edition of "Bugle Calls" will focus on what are generally accepted to be the key elements that make up Excellent Customer Service that must be present if we as individuals and the companies we represent are going to survive and thrive in today's economy.
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