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Nearly ten years ago, local business owners and individuals in the outdoor industry in Mesa County organized themselves as the Grand Valley Outdoor Recreation Coalition (GVORC). Their aim was to speak with a more unified voice to promote the Grand Valley as a hub for outdoor activities. Despite being an all-volunteer organization, GVORC has put the Grand Valley “on the map” as an outdoor destination. It is one of thirteen coalitions of its kind across the state that works in partnership with Colorado’s Outdoor Recreation Industry Office.
The coalition recently unveiled a new strategic plan that incorporated survey feedback from 1,300 local residents, and 64 community and business leaders who participated in roundtable discussions. These surveys revealed that 80% of people who live in the Grand Valley do so because of the access to outdoor recreation amenities. Additionally, feedback from the public led to GVORC updating its mission statement to better reflect the people who live and work here: GVORC works to promote and support the development of a vibrant, sustainable and inclusive outdoor recreation industry, contributing to the Grand Valley’s identity as a world-class place to live, work and play.
The strategic planning process also led to the coalition hiring its first-ever Executive Director, Chandler Smith. Chandler, who was born and raised in Colorado, has been involved in the Colorado cycling industry for close to two decades, running iconic races like Ride the Rockies and Pedal the Plains for many years. He and his wife, Renee, relocated to the Grand Valley because of its many outdoor amenities in 2018 and are currently raising two nature-loving girls.
Learn more about the Grand Valley Outdoor Recreation Coalition here.
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