NAI Hallmark Announces Addition of Christian Harden and Keith Goldfaden as Shareholders & Principals

NAI Hallmark, formerly NAI Hallmark Partners, announced the addition of Keith Goldfaden and Christian Harden as the company's newest shareholders and principals. Goldfaden and Harden have been with the company since 2007 and 2009, respectively, and will manage all aspects of the brokerage, capital markets and property management business. The expansion of the company's leadership team allows founding principals Alex Coley and Jeff Conn to dedicate more focus on real estate development under the Hallmark Partners brand, which has developed more than $400 million in projects across Northeast Florida over the past 24 years. "When we started this company nearly 25 years ago, it was always our plan to eventually bring on additional partners to help us execute our vision to ensure the long-term success of the company," said Coley. Together, the company's principals have more than a century of experience in brokerage, capital markets, property management and development. Since Goldfaden and Harden started transitioning into their roles as operating principals last year, the company has increased year-over-year revenue by more than 35 percent.

October 5
Jacksonville Daily Record

October 2
National Real Estate Investor

September 26
Jacksonville Aviation Authority

September 22
Jacksonville Daily Record

September 20
National Real Estate Investor

September 19
September 19

September 15
The Florida Times-Union

September 11
The Florida Times-Union
Get to know your property manager
Betsy W. Reichert
SVP of Property Management 

Responsibilities at Hallmark: 
I have the privilege to direct the Property Management Team

Husband/Randy aka JR      Son/Randy

Hidden talents most people don't know about: 
I played the Clarinet, Flute, Alto and Tenor Saxophone for 10 years (please don't ask me to play now!)

Proud accomplishment: 
I've had the opportunity to mentor many people personally and professionally.  My hope is that they benefited as much as I did.

Favorite sports team: 
Green Bay Packers (especially Clay Matthews #52)

Favorite music group:
I need to name 2 music groups because they are such different genres:
Miles Davis
The Allman Brothers Band

Guilty pleasure: 
Music/Sun/Cocktail/Good Book (in that order)

Bucket List:
Extended visit to Greece
Learn Bass Guitar
Oct 23-26, 2017
Los Angeles, CA
The ULI Fall Meeting brings together more than 6,000 leaders from every sector of the real estate industry including developers, investors, architects, planners, brokers, academics, attorneys, decision makers, and public officials.
Nov 15-17, 2017
Atlanta, GA
NAI University, a two-day sales training by Mike Lipsey accompanied with a client event & several networking opportunities. Each agent that goes under this training will receive a MiCP designation.
Broker's Cup Challenge 
Wade Powers (Colliers International), Taylor Calfee (Suddath), Jake Chamberlin (Duckworth Construction) and Daniel Burkhardt (NAI Hallmark)
Dana Gordon (Brener Zwikel),
Michael Johnson (PGA Tour),
Mic Steubben (Stuebben Architects),
and Christian Harden (NAI Hallmark)
3Q 2017
Jacksonville Market Snapshot
Total Transaction Volume - Third Quarter 2017 

# of Properties
Price Per Unit or $/SF
$62 million
$407 million
$60 million
$87 million
$616 million

Selected Transactions - Third Quarter 2017
Regency Square
Fleming Island Business Park
Southpoint Suites
Salisbury Professional Center
Alex Coley Q&A: Unlocking Jacksonville core's unrealized potential
Alex Coley on the remarkable growth of Brooklyn to becoming a 'walkable urban place' to moving people Downtown with 'pedestrian accelerators'

The introduction of the apartments at 220 Riverside caused a wonderful revival of the Brooklyn neighborhood. The momentum from that development - and Unity Plaza - ignited a retail flurry anchored by a Fresh Market and a handful of restaurants and shops. At the center of the Unity Plaza/Riverside 220 project has been Alex Coley, principal and co-founder of NAI Hallmark Partners, the developers of the project. Coley, who has lived in Jacksonville since 1979, was interviewed by Times-Union Editorial Page Editor Mike Clark.

Alex Coley Principal and Co-founder of NAI Hallmark lives in Jacksonville Beach.
Carmen Mantay 
VP - Medical Office Condo Specialist
Scope of Service Experience
Carmen Mantay joined the NAI Hallmark brokerage team in 2013. Mrs. Mantay's primary focus is to help local and national medical, professional, investors, business owners and developers with the acquisition and disposition of commercial properties such as medical/professional office, land and investment properties. She has developed a strong local and international network of clients and investors that continues to grow and develop over the past 11 years. Her experience and expertise in the commercial real estate industry allow her to be a strong and strategic negotiator successfully closing complex deals. She is very focused on customer service and her attention to detail helps her offer the best quality in her marketing material and presentations.
Mrs. Mantay was born in Chile and moved to Jacksonville in 1991. She is fluent in Spanish providing training and consulting on best commercial real estate practices to clients from Latin America and USA. She volunteers giving lectures in purchasing and leasing commercial real estate to JU orthodontist graduate school students for the past 3 years. Mrs. Mantay is also a mentor at the UNF Cogging College of Business mentor program. 

Mrs. Mantay has a BS in Building Construction Management from the University of North Florida and she is a CCIM candidate.

Professional Affiliations & Designations
Mrs. Mantay served as a board member for the Mayor's Hispanic American Advisory Board and a member of NAIOP - Northeast Florida. She has recently joined the NAI Women Leadership committee and is a member of CREW (Commercial Real Estate Women).

What do you love about working with your clients?
" I am passionate about helping others." - Carmen

NAI Hallmark Team Miniature Golf Competition
In our down time from all things Commercial Real Estate, NAI Hallmark competed for some of our favorite charities... Dreams Come True of Jacksonville, Inc., Theatre on a Mission, Boys & Girls Clubs of Northeast Florida, The Jacksonville Humane Society, Guiding Eyes for the Blind and Jacksonville's Museum of Science & History. Each team built and designed their hole around their chosen charity. Best designed hole received $250 toward their charity. NAI Hallmark also donated $100 each to every charity the teams entered and played for. 
Featured Properties
34,781 SF Office
70,000 SF Warehouse
8.77 Acres Development Land
300 West Adams
1030 North Ellis Road
Fernandina Beach
300 West Adams
Jacksonville, FL 32202
1030 North Ellis
Jacksonville, FL 32254
State Road 200 (A1A)
Fernandina Beach, FL 32034
23,706 SF Office $895,000
Multi-tenant retail in Daytona
7,205 SF Office Condo
Corporate Square Suites

Hampton Professional Park
Corporate Square Suites
2121 Corporate Square Blvd
Jacksonville, FL 32216
815 Beville Road
South Daytona, FL 32119
Hampton Professional Park
7807 Baymeadows Rd E, Suite 402
Jacksonville, FL 32256
Recent NAI Hallmark Transactions - Sale & Lease
Featured Team  Members

Jeff Conn
Alex Coley
Keith Goldfaden
Christian Harden

Patrick Thornton
Bryan J. Mickler
Vice President
Daniel Burkhardt
Vice President
Joe Scavetto
Vice President

Carmen Mantay
VP & International Director
Jason Purdy
Ann Wilson

Betsy Reichert
SVP/Property Management

Dane C. Hurst
Property Manager
Vicki Barrett
Dir. of Property Administration
Amie Sword
Dir. of Property Accounting
Beshara Price
Property Accountant

NAI Hallmark is a full-service commercial real estate company specializing in sales and leasing brokerage, property management, corporate services and development in Northeast Florida. Established in 1993, NAI Hallmark is currently involved in the leasing and/or management of a portfolio in excess of 4 million square feet of office, industrial and retail properties in the Jacksonville market. In addition, the company has developed more than $400 million in commercial projects throughout northeast Florida. As a member of the NAI Global network, NAI Hallmark is also connected to the largest network of independent commercial real estate firms worldwide. Learn more at

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