February 2014
Building Relationships.
Keith Goldfaden - Preparing Hallmark 
for the Next 20 Years of Success
(L-R) NAI Hallmark Partners COO Dave Auchter, Jacksonville Armada FC Owner Mark Frisch and NAI Hallmark Partners Senior Vice President Keith Goldfaden at a recent NASL board meeting dinner.

Those looking for sure signs of an improving economy need not look any further than Hallmark Partners Senior Vice President Keith Goldfaden. The year he put together in 2013 and the quick start this year are good reasons for optimism. 


"Keith's tenure with Hallmark is marked with success in equal parts development, finance and brokerage," says Hallmark Co-founder and Principal Jeff Conn. "His expertise in so many core real estate areas all but assures his success." 


Over the past year Keith oversaw the refinancing or disposition of several prominent Hallmark owned properties to take advantage of the historically low interest rates and cap rates. "We really wanted to take advantage of the current rate environment and capitalize on strategic asset sales and long-term fixed rate financing on key portfolio assets," says Keith. 


"Keith is essentially our 'Chief Investment Officer' and a brilliant real estate professional equally capable with strategic and hammer-and-nail duties," says Hallmark COO Dave Auchter. "Over the past year he essentially cleaned up our balance sheet and prepared Hallmark for the next 20 years of success." 


Keith was instrumental in getting 220 Riverside, downtown Jacksonville's signature residential/retail project, underway by helping shape the development and joint venture financing structure. He also spearheaded the acquisition or disposition of more than 1 million square feet of retail, office and industrial property for third party clients. He has represented a broad range of owners, ranging from multi-billion dollar special servicers and institutional investors to local family offices and high net worth individuals. 


Entering 2014 Keith is serving as point person for the site selection of a new soccer specific stadium for the NASL Armada FC soccer franchise. He's also playing an instrumental role in the development of Hallmark's $50mm+ Beacon Riverside luxury condominium. Keith will be launching the sales efforts for several office/industrial properties by the end of the first quarter.


Read More >

In This Issue
Recent Deals
Rainbow Shades
Urbana - 1,582 sf
Academy of Music
and Arts

Village Square - 1,200 sf 
Jacksonville Martial Arts & Fitness LLC
Commerce Center - 3,040 sf
Baywood Technologies
Concourse II - 4,212 sf
Note sale secured by a 793,000+/- SF warehouse 
In The News
Real estate icon Jim Winston shows Hallmark some love!
Financial News & Daily Record 

Lessons from other cities in attracting the new millenial workforce
Jacksonville Business Journal   

New commercial projects boost business

Jacksonville Business Journal

Love is in the air for
Art Walk
Financial News & Daily Record

The Florida Times-Union
Led by NAI Hallmark Partners Vice President Christian Harden, The Elements will serve as membership ambassadors to the next generation by sponsoring dynamic social, educational and volunteer events for the Museum of Science & History (MOSH). 

The Elements Launch Party at the MOSH
April 10, 2014
6:00 - 9:00 pm
The event will feature beer, wine, hors d'oeuvres and planetarium/laser light shows all night. 
Follow The Elements for updates on future events.
If you only play one charity golf tournament this year, play with the Grand Champions!

March 30-31st
Deerwood Country Club
Jacksonville, FL
Click HERE to register. 
An Official Event of the PGA Tour 
RAM is Back!

Every Saturday from
10am - 4pm
Conveniently located beneath the canopy of the Fuller Warren Bridge on Riverside Ave.
Market Reports



To achieve the right return on commercial real estate, your lease or ownership interests must be actively managed.

NAI Hallmark Partners has a 20 year history of successfully managing real estate to its highest performance. It would be our privilege to serve you. 

Hallmark Hosts 200+ Area Realtors at Beacon Riverside Sales Preview

Hallmark Partners Jeff Conn and Bryan Weber explain the attributes of Beacon to a guest while standing next to the scale model of the tower.


Hallmark Partners unveiled its new Beacon Riverside Sales Gallery and residential tower to the northeast Florida realtor community with a special event held at the Gallery on Tuesday evening, February 11. The Gallery is located at 806 Riverside Avenue in historic Riverside, directly across from The Cummer Museum of Art & Gardens.


Over 200 realtors attended the event to learn about this new upscale condominium development. The Hallmark team, including Founding Partners Alex Coley and Jeff Conn, Multifamily Principal overseeing the development Bryan Weber, Senior Vice President Keith Goldfaden and lead Sales Associate Debra Riley, was on hand to greet visitors and answer detailed questions about the tower.


Read More >

Welcome Rhonda Nesbitt to the Asset Management Team

NAI Hallmark Partners is pleased to announce the hiring of Rhonda Nesbitt to the Asset Management team. Rhonda will serve a critical role as an Assistant Property Manager where she will support many administrative functions and interact directly with clients and vendors. Raised in Jacksonville and a graduate of Mandarin High School, Rhonda most recently served 7 years as an Operations Manager and Director of First Impressions with Office Suites Plus prior to its merger with Regus. Rhonda continues to serve as Director of Youth Activity and Media Ministry with the Nesbitt Cathedral-The Heart of Jacksonville Church which was founded by her mother and father.

Now Available at EverBank Plaza
NAI Global Annual Convention Recap

Jay Olshonsky, President of NAI Global, recapping progress made in 2013 and plans for 2014. 


More than 700 NAI affiliates worldwide, including a team from NAI Hallmark Partners, descended on Planet Hollywood-Las Vegas earlier this month for the NAI Global Convention. After a series of pre-convention programs including IREM, SIOR, CCIM, Leadership Board, Principals, Directors, Managers, Retail Council Board, Corporate Services Group, and Marketing Directors, the group gathered for a kick-off session that was opened by Vegas headliner Jeff Civillico and led by Jay Olshonsky, President of NAI Global. Additional meetings included a gathering of the NAI Women's Alliance, Regional Meetings and a review of the newest global Marketing Plan.

Christian Harden "The NAI Global Convention is a great way to further establish our strong network with peers in the many NAI affiliate communities," said Hallmark VP Christian Harden, who attended the event. "We handle a good number of NAI inbound assignments in Jacksonville and an equal number of outbound assignments to markets throughout the U.S. Its important to have personal relationships within the affiliate network."  

220 Riverside, Coming to Life

Venue and Creator at One Spark!

Jacksonville Unity Plaza, Inc. is non-profit, urban park that will be crowd-funding at One Spark. Opening by the end of the year, Unity Plaza will host 365 days of inclusive community programming throughout the year.

Don't forget to stop by the Unity Plaza venue at One Spark! 

Read More >

Land Across from River City Marketplace
14128 Duval Rd & 1400 Block of Cole Rd.
6885 Belfort Oaks Place
Suites 100 and 200
Jacksonville, FL 32216

95 Corporate Center
6675 Corporate Center Parkway
Jacksonville, FL 32216 
Itera Building
9995 Gate Parkway
Jacksonville, FL 32246
The Urbana
311 3rd Street N
Jacksonville Beach, FL 32250

Shoppes at Mission Trace
955 - 965 SR-16
St. Augustine, FL 32084
Jeff Conn
Alex Coley

Dave Auchter

Caryn Carreiro
Jeffrey Conn
Co-founder/ Principal
Alex Coley
Co-founder/ Principal
Bryan Weber
Dave Auchter
Executive Vice President/COO
Coen Purvis 
Senior Vice President/ 
Caryn Carreiro
Senior Vice President/Asset Management
Kristilee Adler
Director of Marketing

Patrick Thornton
Keith Goldfaden
Christian Harden

Daniel Burkhardt

Patrick Thornton

Keith Goldfaden
Senior Vice President/ 
Investment Sales
Christian Harden
Vice President/
Bryan J. Mickler
Vice President/
Carmen Mantay
Vice President/
Daniel Burkhardt
Megan Vershave


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  NAI Hallmark Partners White

6675 Corporate Center Parkway         Suite 100         Jacksonville, Florida 32216         904 363 9002
Hallmark Partners was formed in 1993 as a full-service commercial real estate development company offering sales/leasing brokerage, property management, real estate intelligence and turnkey development services. Over the past 20 years, the company has developed more than $400 million in commercial projects in northeast Florida. Hallmark Partners is currently developing the signature mixed-use 220 Riverside/Unity Plaza project in downtown Jacksonville. In 2012, Hallmark Partners announced its affiliation with Princeton, NJ-based NAI Global (http://www.naiglobal.com) creating NAI Hallmark Partners. NAI Hallmark Partners is involved in the leasing and/or management of a portfolio in excess of 3 million square feet in the Jacksonville market.