APRIL 2014
Building Relationships.
Unity Plaza, a not-for-profit 501(c)(3) created to manage the new central park currently under construction in the burgeoning Brooklyn neighborhood, will be crowdfunding at One Spark serving as both venue and creator with several other premier festival participants. 
Unity Plaza's venue/creator space, curated by JAX2025, is located at Juice - A Unity Plaza Gallery on the first floor of the Wells Fargo Tower, 1 Independent Drive in Downtown Jacksonville. Fellow JAX2025 creators Compassionate Families, Flagship Romance, Hour Electric Ride, North Florida Land Trust, Springfield Yoga and We Are Straight Allies underscore the ten pillars of JAX2025's BUILD IT initiative, the second phase in the IMAGINE IT - BUILD IT - REACH IT initiative. 

The Unity Plaza venue 'Community Stage', located outside the gallery at the entry of the Wells Fargo Tower at Bay and Laura Streets, will feature creators and performers throughout the 5-day festival. The Unity Plaza venue schedule will be highlighted by a Pitch Deck Party Friday, April 11 from 3 until 7:30 pm featuring live music and entertainment.

Crowdfunding for Unity Plaza will be dedicated to expanded capital improvements for the park, sponsorship of free public events and essential staffing to oversee the extensive calendar of events in the park.   
Coen Purvis Leads Hallmark Projects to Success
Coen Purvis, SVP at Hallmark Partners, didn't take the podium at last week's official groundbreaking for Unity Plaza. But he certainly could enjoy some satisfaction as his leadership and contributions were very much on display in the remarkable progress being made at Jacksonville's highest profile construction project. 
"The 220 Riverside/Unity Plaza project has been one of Hallmark's most complex undertakings," said Hallmark Co-founder and Principal Alex Coley. "History will show Coen Purvis was the guy with his hands on the wheel from start to successful finish."

Follow downtown Jacksonville's lone tower crane, a commanding sign of a recovering economy and emerging urban center, and you will see Coen's footprints leading into one of his three offices. The others include one at Hallmark's Southpoint corporate offices and the other, Purvis' pick-up truck.

"Coen is a remarkable balance of technician and team player," said Hallmark Co-founder and Principal Jeff Conn. "Managing the complexity of development partners, designers, contractors and city officials over years of planning and more than $50 million requires a skill set unique to very few."

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In This Issue
Recent Deals


4,414 SF 

Perfect Pet's Salon

1,200 SF

Starling Senior Living LLC 

1,865 SF 



8075 Gate Pkwy., # 301

2,408 SF 


.25 Acres

NAI Hallmark Partners has a 20 year history of successfully managing real estate to its highest performance. It would be our privilege to serve you. 

220 Riverside Now Pre-leasing!

Opening Summer 2014!


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In The News
Editorial: Iconic downtown development taking shape in Jacksonville
The Florida Times-Union 

As Alex Coley signs on as 220 Riverside's first tenant, retail space takes shape
Jacksonville Business Journal   

One Spark Creator-Unity Plaza | Project No. 20462
EU Jacksonville

Working to unite Jacksonville's identity - Unity Plaza's unique groundbreaking celebration (Video)
Jacksonville Business Journal    
Project to revitalize Jacksonville's downtown another step closer
The Florida Times-Union 

Jacksonville ranked as the best city in the country to start a business 

The Florida Times-Union 

2013 Commercial Real Estate Agencies List
Jacksonville Business Journal   

Equity remains elusive for Jacksonville's edgiest deals
Jacksonville Business Journal   

Risky business: 3 reasons why mixed-use real estate projects in Jacksonville struggle to attract equity
Jacksonville Business Journal  

Making the Northbank a healthier place
Financial News & Daily Record

Unity Plaza Update - March 2014
EU Jacksonville

2013 Commercial Real Estate Leases list
Jacksonville Business Journal   
Market Reports



Where in the world is NAI Hallmark Partners' Broker Associate Daniel Burkhardt?

NAIOP Developing Leaders HabiJax

Mud Mania

26.2 with Donna  

Alex Coley on Rebranding Jacksonville
Alex Coley Alex Coley, Co-founder and Principal at NAI Hallmark Partners and Ashley Kritzer, Reporter with the Jacksonville Business Journal, joined Melissa Ross on First Coast Connect yesterday to discuss the latest efforts to re-brand Jacksonville as a hub for 'Cultural Creatives'.       

2014 Real Estate Trends & Strategies Conference Sets Attendance Benchmark

Jeff Conn celebrated its largest conference ever on Feb. 27-28 at the Hyatt Regency Orlando. More than 440 guests heard from top industry leaders and networked with guests from all over the state. Jeff Conn, Co-founder and Principal at Hallmark Partners, served on the conference committee and Chairs the Center's Board of Directors.

First Lease Signed at 220 Riverside
Alex Coley signs the lease as the first resident at 220 Riverside with
Trifhenia Ball, the property manager for the community.

"I really want to be here every minute of the day, every day of the week, to make sure that all the little things we've envisioned come to life." 
- Alex Coley

Beacon Riverside Partners with Cummer
Beacon Riverside is commitment to the Riverside area with a residential condominium tower that will set the standard for Northeast Florida. The project partners embrace the surrounding activities of the neighborhood and value our relationship with our immediate neighbor, The Cummer Museum of Art & Gardens. We anticipate our residents will enjoy all the events, exhibits and social activities the Museum has to offer, all within a convenient two-block walking distance of their home, as part of the exclusive lifestyle Beacon Riverside offers.

Christian Harden Awarded NAIOP Emerging Professional of the Year

Christian Harden

NAI Hallmark Partners Christian Harden has been honored by NAIOP - Northeast Florida (National Association of Industrial and Office Properties) as the 2013 Emerging Professional of the Year. The award was presented at the Annual Awards and Celebration event last month at the River Club. The prestigious award is given to the up-and-coming professional under the age of 35 who have distinguished themselves among their colleagues.

"Christian has most certainly earned this honor," said Dave Auchter, EVP/COO of NAI Hallmark Partners. "Any time an award is given by industry peers it is special and serves to recognize Christian's contributions to NAI Hallmark Partners, the NAIOP NEFL Chapter, the commercial real estate industry and the community of Jacksonville."

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Congratulations to NAI Hallmark Partners Client EastGroup Properties - NAIOP Redevelopment Project of the Year for Deerwood Distribution Center
Nick Jones, Asset Manager at EastGroup Properties, accepting the award from Wyman Duggan, NAIOP Northeast Florida Chapter President.

2014 Natural Life Music Festival

Patti Hughes, Natural Lifes CEO and Chief Creative Officer, interviews in front of the Hallmark Airstream located just to the right of the main stage. A photo shoot for Natural Life's summer catalog took place during the festival using the Airstream and Natural Life accessories as the backdrop. 


The Community First Natural Life Music Festival, sponsored in part by NAI Hallmark Partners, was held on Sunday Mar 16, 2014 at Metropolitan Park. Event proceeds benefit the Children's Home Society of Florida. The free day-long event featured live music from 2-time Grammy nominee Sarah Jarosz, Della Mae, Honey Honey, The Autumn Defense, Larkin Poe and a special guest performance by X-Factor finalist and Jacksonville native Rion Paige. The family-oriented music festival also included an array of food trucks, "Crafternoon" highlighted by a tie-dye t-shirt station, leather bracelet stamping and many more craft stations.

220 Riverside, Coming to Life

4.5 Acres Commercial Land
Normandy Blvd. & Stratton Rd.
Jacksonville, FL 32221
The Peninsular Building
725 Peninsular Place
Jacksonville, FL 32204

2001 Wells Road
Orange Park, FL 32073 

Dames Point Professional Center
1651 Southside Connector Boulevard, Suite 2
Jacksonville, FL 32225
EverBank Plaza
501 Riverside Avenue 
Jacksonville, FL 32202

95 Corporate Center
6675 Corporate Center Parkway
Jacksonville, FL 32216 
Jeff Conn
Alex Coley

Dave Auchter

Caryn Carreiro
Jeffrey Conn
Co-founder/ Principal
Alex Coley
Co-founder/ Principal
Bryan Weber
Dave Auchter
Executive Vice President/COO
Coen Purvis 
Senior Vice President/ 
Caryn Carreiro
Senior Vice President/Asset Management
Kristilee Adler
Director of Marketing

Patrick Thornton
Keith Goldfaden
Christian Harden

Daniel Burkhardt

Patrick Thornton

Keith Goldfaden
Senior Vice President/ 
Investment Sales
Christian Harden
Vice President/
Bryan J. Mickler
Vice President/
Carmen Mantay
Vice President/
Daniel Burkhardt
Megan Vershave


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  NAI Hallmark Partners White

6675 Corporate Center Parkway         Suite 100         Jacksonville, Florida 32216         904 363 9002
Hallmark Partners was formed in 1993 as a full-service commercial real estate development company offering sales/leasing brokerage, property management, real estate intelligence and turnkey development services. Over the past 20 years, the company has developed more than $400 million in commercial projects in northeast Florida. Hallmark Partners is currently developing the signature mixed-use 220 Riverside/Unity Plaza project in downtown Jacksonville. In 2012, Hallmark Partners announced its affiliation with Princeton, NJ-based NAI Global (http://www.naiglobal.com) creating NAI Hallmark Partners. NAI Hallmark Partners is involved in the leasing and/or management of a portfolio in excess of 3 million square feet in the Jacksonville market.