January 2014
Building Relationships.
MAA Executive Team Tours
Progress at 220 Riverside

(L-R) Bristol CEO and Principal Charles Carlyle, MAA CEO H. Eric Bolton Jr., NAI Hallmark Partners Co-Founder and Principal Jeff Conn and MAA COO Thomas L. Grimes Jr. on-site at 220 Riverside.
The senior executive team from MAA, the largest financial partner in the 220 Riverside development, visited Jacksonville last week to see in-person the great progress being made. The apartment project, one of several MAA investments in North Florida, is scheduled to begin turning over units this summer with completion by the end of the year. MAA is a real estate investment trust (REIT) that focuses on the acquisition, selective development, redevelopment and management of multifamily homes throughout the Sunbelt region of the United States. 220 Riverside is being developed through a partnership of Hallmark Partners, MAA and Bristol Development Group.

"MAA is a tremendous partner for Hallmark Partners and a critical resource to delivering the 220 Riverside project," said Hallmark Partners Principal Jeff Conn, who guided last week's site tour. "Equally important is that MAA's investment in Brooklyn marks the beginning of institutional capital betting on Jacksonville. Others have and will follow."

More information on MAA or 220 Riverside leasing information >

In This Issue
Recent Deals
CabinetWare Inc. 
Philips Business Center
5,551 sq. ft.
ITR America DBA Heavyquip
Lakepointe Business Park
2,811 sq. ft
Data Supplies Inc.
Lakepointe Business Park
1,644 sq. ft.
State Protective Group Holdings, Inc. 
Southpoint Building 
1,863 sq. ft.
Rainbow Shades
1,582 sq. ft. 
In The News
The Florida Times-Union

EU Jacksonville
Jacksonville Business Journal
Jacksonville Business Journal
To achieve the right return on commercial real estate, your lease or ownership interests must be actively managed.

NAI Hallmark Partners has a 20 year history of successfully managing real estate to its highest performance. It would be our privilege to serve you. 

Market Reports



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David Wendel
(678) 520-6159 
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Beacon Riverside Project Specifics Outlined for Brokerage Team

This week the NAI Hallmark Partners brokerage team held its weekly Monday 9:01 meeting at the Beacon Riverside Sales Center located at 806 Riverside Avenue directly across from The Cummer Museum of Art & Gardens. The Beacon sales team treated the group to coffee and bagels while Hallmark multi-family Principal Bryan Weber outlined the project specifics.

Beacon Riverside, the neighborhood's first significant condominium project in over a decade, is scheduled to break ground in April. The 15-story riverfront project includes 45 exclusive, low maintenance units featuring unmatched security, amenities, convenience and a true "lock-and-leave" lifestyle. The six floor plans range from 2,400-4,700 sf and all have dramatic views of the St. Johns River, the downtown skyline, and the Riverside neighborhood. Prices currently start at $700,000 and grow to $2mm for the spectacular penthouse plans. 

More detailed information is available at www.BeaconRiverside.com.
Employee Spotlight
Live for Today

NAI Hallmark Partners intern, Todd Blake, has a very unique perspective on life. Diagnosed with Hodgkin's Lymphoma in fall 2009, just one month into his freshman year at University of Florida, Todd's life clearly took a very unexpected turn. The graduate of Ponte Vedra's Nease High School took 56 IB credits with him to college and essentially entered as a junior. But his diagnosis required withdrawing from college and multiple rounds of treatments over 4 remissions and relapses.


"When I look at Todd I simply can't have a bad day," says Hallmark COO Dave Auchter. "He is an inspiration to our entire team, a brilliant young guy with integrity in spades and a very bright future in real estate." 


Read More >

Vendor Spotlight
Hallmark Technology Partner expands into Jacksonville Market
In 2012, Hallmark Partners made the bold move to be an IT leader in the commercial real estate industry not otherwise known for early adoption of cutting edge technology. The transition would begin with a migration from PC to Apple and the universe of dynamic mobile devices and seemingly unlimited apps. Software and cloud-based subscriptions would soon follow from Costar to Loopnet, Salesforce CRM to Adobe Creative Cloud.

"Hallmark staff was incredibly patient and supportive of the migration," said Hallmark COO Dave Auchter who was tasked with the technology shift. "But IT isn't a 'set-it and forget-it' resource. It takes ongoing management and best practices."
Alex Coley's Sojourn - 'The Spiritual Splendors of India'

This month Hallmark Principal and Unity Plaza visionary Alex Coley continued his own spiritual journey by traveling to India where he is participating in a two-week personal growth experience entitled 'The Spiritual Splendors of India'. The trip includes a Neighborhood Connection visit to the Deepalaya School which serves local underprivileged children; a Market Connection rickshaw ride through the colorful shopping district of Chandni Chowk; sunrise and sunset visits to the Taj Mahal; an elephant safari on a private Rajput farm; a Spiritual Connection during an evening Aarti ceremony; and a early morning sunrise boat ride on the sacred river Ganges.

Although Alex has been missed here in Jacksonville, the Hallmark team is looking forward to the wisdom and peace he is no doubt gaining through his unique adventures. 



220 Riverside, Coming to Life
Watch 220 Riverside come to life

January kicked off in high gear on the heels of a completed 120-page Business Plan for Unity Plaza including full details in all sectors, most interesting to the public; Bikeshare, our planned site assets, 365-days of event programming, future Program Director and board member positions and larger scale development plans.

To energize and fully engage the Jacksonville audience, we are slipping these details out daily through our social media outlets, including email, Facebook, Twitter and our blog. For subscription to these exciting announcements, you may email Unity Plaza at jj@unityplaza.com and be added to our monthly distribution list, friend Executive Director, Jen Jones, on Facebook (Jen Jones Art) or simply "Like" the Unity Plaza Jax page to see the daily update. For those desiring an instant message, subscribe to our Twitter feed #UnityPlazaJax or our info-packed blog unityplaza.com and select "Follow" on the bottom right of the page.

Colonial Park
3000-5 Hartley Road
Jacksonville, FL 32257
The Shoppes at  
Mission Trace
955-965 SR-16
St. Augustine, FL 32084
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95 Corporate Center
6675 Corporate Center Parkway
Suite 300
Jacksonville, FL 32216
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Jeff Conn
Alex Coley

Dave Auchter

Caryn Carreiro
Jeffrey Conn
Co-founder/ Principal
Alex Coley
Co-founder/ Principal
Bryan Weber
Dave Auchter
Executive Vice President/COO
Coen Purvis 
Senior Vice President/ 
Caryn Carreiro
Senior Vice President/Asset Management
Kristilee Adler
Director of Marketing

Patrick Thornton
Keith Goldfaden
Christian Harden

Daniel Burkhardt

Patrick Thornton

Keith Goldfaden
Senior Vice President/ 
Investment Sales
Christian Harden
Vice President/
Bryan J. Mickler
Vice President/
Carmen Mantay
Vice President/
Daniel Burkhardt
Megan Vershave



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6675 Corporate Center Parkway         Suite 100         Jacksonville, Florida 32216         904 363 9002
Hallmark Partners was formed in 1993 as a full-service commercial real estate development company offering sales/leasing brokerage, property management, real estate intelligence and turnkey development services. Over the past 20 years, the company has developed more than $400 million in commercial projects in northeast Florida. Hallmark Partners is currently developing the signature mixed-use 220 Riverside/Unity Plaza project in downtown Jacksonville. In 2012, Hallmark Partners announced its affiliation with Princeton, NJ-based NAI Global (http://www.naiglobal.com) creating NAI Hallmark Partners. NAI Hallmark Partners is involved in the leasing and/or management of a portfolio in excess of 3 million square feet in the Jacksonville market.