Friday, February 1, 2019


JUNE 3-13, 2019
WASHINGTON, DC - The National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation (NABOB) and Personal Selling Principles (PSP) are pleased to announce NABOB's fourth MSI at the AUC, this June. NABOB and PSP 1, LLC have made a commitment for the 2019 MSI program and beyond. The Media Sales Institute (MSI) is an intense ten-day program designed to prepare career changers, college graduates and military personnel (Post 9/11) for a career in media sales. Personal Selling Principles (PSP) is the developer of the MSI program and serves as the facilitator at the AUC. 

Since the AUC institute launch in 2016, 94% of the graduates have received at least one offer (and as many as six) to start their media sales careers. The 2018 class of candidates hailed from 10 colleges, universities, and alumni associations; with twenty-two sales recruiters (from ten media companies) participating in two days of recruitment and making offers to the candidates to “formally” interview with their companies. 

Dr. Cassandra Wells, Marketing and Sales Program Coordinator at Morehouse College (which host the MSI) stated, "We are proud to be a sponsor of the MSI program at Morehouse College. The commitment of the presenters, combined with Personal Selling Principles' efforts has prepared these candidates for successful careers in media sales. She also credited Jeffrey and Dana Myers from Personal Selling Principles (the facilitators) with "the Institute's success."

For the past three years, recruiters have enthusiastically commented about the AUC program and its candidates; and credits NABOB and PSP for a service to both candidates and the industry.

"The Media Sales Institute has grown into a very effective program that produces graduates who are ready and able to perform at a very high level the day they walk into their first media sales jobs. The NABOB Foundation is proud to be a sponsor of this valuable program, which is good for the graduates and good for the media industry. I am confident that many of the future leaders and station owners in our industry will come from the MSI,” said Jim Winston, President of NABOB. “As part of that growth and NABOB’s commitment, each MSI graduate is invited to NABOB’s annual Fall Management Conference,” Winston added.

"Together with NABOB we at PSP are proud to continuously address the needs of media sales departments by properly preparing future sellers for the ever-changing world of media sales," said Jeffrey P. Myers, principal of PSP. "Each year the Media Sales Institute curriculum is enhanced to address the ever-evolving media sales process. I am very proud to have developed the Media Sales Institute Program (MSI); and to be part of such a dynamic and rewarding program for the media industry. The MSI has grown into a very effective program, that is producing media sales professionals who are ready to contribute, from their start.”

NABOB is the only trade organization representing the interests of African-American owners of radio and television stations across the country. The association was organized in 1976 by a small group of African-American broadcasters who desired to establish a voice and a viable presence in the industry to address specific concerns facing African American broadcasters. The NABOB Foundation was created to help prepare the next generation of broadcast station owners and managers.

About PSP
PSP , is a performance and organizational enhancement company based in Maryland and the developer of the Media Sales Institute program. The MSI program was first launched at Howard University in 2000; and the first expansion partner was Florida A&M University where the program was housed from 2006-2014.

About the AUC and Its Partners
The Atlanta University Center (AUC) is the world’s oldest and largest association of historically Black colleges and universities. Its member institutions are Clark Atlanta University, Morehouse College and Spelman College. It is a nonprofit organization that operates on behalf of its members to leverage the resources of the community and member institutions to maximize opportunities for citizens to live, learn, work and play. The Media Sales Institute at the AUC consist of Clark Atlanta University, Morehouse College and Spelman College and is hosted by the Morehouse College Marketing Department.