August 8, 2022

The new revenue reporting year begins now for 2022 - 2023!
Please remember to report your revenue your results.

We all know how valuable our membership in The Executives' is to growing our businesses... let's put this ROI into numbers to show each other, prospective members and the San Diego business community exactly what being a member in our Association generates in annual revenue through member-to-member and referral-to-member business.
Send in your EASD-related earned revenue numbers (these will not be published and will be kept strictly confidential) and help us work our way up to our next goal of over $2,000,000. Your numbers do not have to be "penny accurate" and you can submit them at whatever intervals work for you and your business. Please participate and help
The Executives' grow.

To submit your numbers. Click here

Thank you, Tim Frazier, Ryan Stevens, Javier Payan & Jamie Ogle Frost for reporting your revenue.

Thoughts for the Week
 8 attributes of the ant that can be implemented in any business.
Those tiny creatures we either ignore, see as pests can teach us a thing or two about the world of business.
If they were businesspeople they’d probably own everything on the planet.
When the foraging leader ants find a new source of food, they will haste back to the colony to tell the good news and lead other ants to the source. It is interesting to observe these leader ants teaching the follower ants as they journey along together.
As the follower ants learn the new route by recognizing and remembering landmarks, they would be slower along the path than the leader ants. It was observed that the leader ants would actually slow down their journey to allow the follower ants to catch up with them.
In all aspects of training and instruction therefore, the leader ants appeared to be teaching the followers. In fact, it was shown that if the leader ants raced directly to the food on their own, they would arrive four times faster. Occasionally some leader ants grabbed the followers by the mouth and dragged them to the source of the food! This was three times faster than having a follower tag along.
Leading and teaching the followers to memorize landmarks and to communicate by tapping their antennae was a much slower process. Yet most of the time, the leader ants appeared willing to teach the followers at the personal cost of slowing down their own efficiency and effectiveness.
The leader and follower ants were running together in tandem and this action also involved bidirectional feedback between mentor and mentee. If the gap between the leader and follower was too close, the leader accelerated its pace. If the gap was too far, the leader slowed down. Meanwhile, the follower ants were also seen to tap the leaders with their antennae when they caught up, seemingly providing acknowledgement and encouragement to proceed to the next step.
So what lessons about communication, teamwork and leadership can we learn from these ants?
Ants live in colonies consisting of millions of individuals. They don’t have leaders. Although there is the queen ant, she doesn’t tell the other ants what to do. Every ant knows their own roles and carries out their tasks faithfully. They are able to work together effectively because they all have the same goal for the good and unity of the colony.
8 attributes of the ant we can implement in our lives.
1.Flexibility. whatever the obstacle, the ant has the flexibility to go around it, over it, under it… Flexibility makes the ant comfortable in all situations.They get the job done, whatever hurdles they face. Such hurdles make them stronger and more united as a unit. Similarly, we should persevere to get our jobs done.

2. Planning. When it is summer, it plans for the winter & vice versa. Planning makes the ant prepare for future challenges. They are organized in how they carry out a task, so they can achieve it, no matter how big the task seems.
3. Patience. During the winter chill, it waits patiently for summer. Patience makes the ant relaxed in testing conditions. Ants don’t just eat the crumbs they find for themselves. They play the long game. They carry it back to their ant colony and save up for that rainy day. In business, you can never really tell what is around the corner. Both in terms of business resources and our relationship with the people around us, we should stock up the reserves for a rainy day. You never know when you will need someone else’s expertise, or when backup business funds or resources will be required. Be patient and plan ahead like our six legged friends, to ensure long term success.

4. Commitment. It does all that is possible, despite its size. Ants are not intimidated by the size of their workload. Commitment makes the ant a winner, whatever the workload.
We set goals we would like to achieve. Sometimes these may seem way bigger than what we can handle. It’s in situations like these when people tend to shy away from what their real goal is and try to map out goals which are easier to achieve.

5. Teamwork. Operating in a team. A single ant can only do so much, but as a team they can achieve incredible heights. They work together when carrying heavy loads, and through such leadership and teamwork.

6. Team Intelligence. United, they build an ant hill, a master work of engineering where even the cooling effect is taken care of.

7. Leadership and Humility. Ants are great leaders, but they also have the humility to follow. Humility is strength, not weakness.

8. Communication Skills. Whilst moving in a line, they have perfect coordination, send feedback to the following ant, creating a network and well bound team.

Tim Frazier
St. Paul's Senior Center

Thank you Tim for a fun and informative concentration. It was fun learning about your passion for wine and music.

Tim Frazier serves as the Chief Administrative Officer for St. Paul's Senior Center.
Tim came to St. Paul’s in 2014, initially as its Chief Operating Officer, later moving to Chief Administrative Officer, where he oversees compliance, quality assurance/improvement, contracting, risk management and strategic project support for all of St. Paul’s programs. He served what must have been the briefest terms as Interim CEO during their recent CEO search to replace Cheryl Wilson, who retired after 32 years with the organization. Tim has nearly 20 years’ experience in Aging Services, both as a Board member and in senior staff roles. You could say he’s an old hand at it. He served as Chair of the San Diego Region of Leading Age California and is a current member of its Programs Committee; in addition, he is a member of the Audit & Compliance Committee of the National PACE Association. He is a past Board member of the San Diego Employer’s Association.  Before coming to San Diego, Tim served in the C-suite of several organizations in Los Angeles and Seattle, including major health plans and the Seattle Symphony. 

St. Paul's Senior Services provides a wide variety of aging support service programs such as:
1 - Active Seniors - 55+ housing, Independent living.
2 - Seniors that need daily help - Assisted living, home care, home health, PACE
3 - Memory Impairment - Memory care communities, home care, home health, day programs, PACE
4 - Total Medical Care - Skilled nursing, home health, hospice, PACE

Who are their clients? Senior Living Spectrum - Level of Care and Supervision:
Retirement Community
Senior Apartments
Adult Day Care
Senior Coop
Active Seniors
Independent Living
Respite Care
Assisted Living
Personal Care Home
Dementia/ALZ Care
Nursing Home
Hospice Care

Area's St. Paul's is currently located:
Bankers Hill (5 programs)
Downtown SD
Chula Vista
Otay Ranch
El Cajon

For more information on St. Paul's Senior Services call Tim at: 619-239-6900 or email him at:


Do you have any great news to share? If so please email Candy.

Friendly Hills Bank
The board has approved membership for Friendly Hills Bank.

Mark Your Calendars!!
Special Guest August 8th
Eduardo Velasquez, Senior Director of Research and Economic Development at San Diego Regional Economic Development Corporation (EDC)

Simon White - Local Blitz
Social Media Mini Workshop August 15th!
August 15, Simon White will conduct a mini social media workshop for the Executives. He will review how to use and share social media to maximize exposure for you business.

Congratulations to Linda Neumann!
Linda was voted at Secretary for The Executive Association of San Diego

Christian Roofing., Inc & Solar
You have to maintain your roof every year to ensure it is in peak condition and to satisfy manufacture requirement. We maintain everything else in life and often neglect the most important things, like our roof. It is important to reseal and paint all roof top penetrations including pipes, vents, skylights, chimneys. Inspect for wind damages and missing or compromised materials. Reseal exposed fasteners. Clean roof, gutters and common grounds. Clean your solar panels at the same time.
·        10% OFF – EASD MAINT1
·        5% OFF – EASD ROOF1
·        5% OFF – EASD SOLAR1
Board members:
Joe Virgilio - Ideal Plumbing, Heating & A/C - Chair
Miguel Boggiano - The Business Cleaning Company - 1st Vice Chair and Special Event.
Nick Torres - Hochman Torres LLP - 2nd Vice Chair - Treasurer
Charles Murch - Berkshire Hathaway Home Services - 2nd Vice Chair - Membership, New Member, Mentoring, and Attendance.
Michael Sedio - BBB of the Pacific Southwest - 2nd Vice Chair - Leads and Testimonials.
Simon White - Local Blitz Digital Marketing Agency - 2nd Vice Chair - Social Media and Marketing.
Debbie Mendoza - Pay it Forward Processing - 2nd Vice Chair - Promotions, Craft Talks and Concentrations.
Duncan Newman - Newman Windows & Doors - 2nd Vice Chair - International Executives Association
Linda Neumann - Brilliant Marketing Ideas - Secretary
Wade Aschbrenner - Altus Schools - Past President

If you have any questions or suggestions for any of the board members feel free to reach out to them.

Wishing you a wonderful birthday month.

August Birthdays
Marla Salewsky - Envision Personalized Health
Candy Crain - Operations Director EASD
Dan Teemsma - Ideal Plumbing H/C
Ryan Stevens - Replica Printing Services
Tom Fredrick - San Diego Flood Restoration
Craig Barrett - Barrett Engineered Pumps
Byram Frost - Frost Hardwood Lumber
Debbie Mendoza - Pay It Forward Processing

Happy birthday to all.

If you have news to share please email me the information.

New Member Contact Information
Marla Salewsky
Envision Personalized Health
4620 Alvarado Canyon Rd. #14
San Diego, CA 92120
(619) 776-2105
Bill Keane
Keane Studios LLC
16935 W. Bernardo Dr., Ste. 150
San Diego, CA 92127
(858) 259-1900
Linda Neumann
Brilliant Marketing Ideas Inc.
PO Box 721419
San Diego, CA 92172
(858) 573-9977