ENewsletter - December 2019
Cheers to a New Year: Business Books to Read in 2020

Nope. No New Year's Resolution post! Instead, here are some top pics from experts in many fields on business books to read in 2020:

Building your Brand?

Building a Story Brand: Clarify your Message so Customers will Listen. Couple of years old but still good information on storytelling and the role it plays in brand development.

Brand Identity Essentials: 100 Principles for Building Brands. Includes elements of a good logo, basic graphic identity and a foundation for brand building. Walks through 100 principles for building a strong brand.


Leading from the Edge of the Outside. Source book with tips for owners of privately-held companies. A little bit "woo-woo" but is a different take on leadership. The premise is to create greater value for your customers by creating a culture with genuine meaning for employees.

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Not unlike Brene' Brown's other books, this also focuses how we can become more effective humans, but with a slant toward business and leadership. If you've heard her Ted Talk or read other books, you'll probably enjoy this one.


Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in today's social age. Trust and reputation have never been more important. This books guides you through using both public relations and content marketing to build recognition and credibility for your business.

Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit This book discusses how brands can create a profit center from their marketing efforts. Different than the traditional approach to marketing.


Mind your Business: A Workbook to Grow Your Creative Passion into a full-time Gig. I talk to people every day who are working in a corporate job but dream of starting a business as their "retirement gig" as well as young people who are disillusioned in their first job and want to strike out on their own. This book sounds like it offers advice on every aspect of starting a business from scratch.

Hope you had a wonderful Holiday season!
Wishing you success and happiness in the New Year!
Thanks for reading our monthly eNewsletter for tips & trends in marketing and communications!