Quarterly News

Update

Hi ...

Our school year is in full motion, and Thanksgiving is closer than Labor Day. As the newness of starting back up fades, this time of year often brings a mix of days: Some that feel like a laborious grind and others that leave us energetically thankful to be an educator. I’m extremely thankful for all of the energy and commitment to the grind that you and our entire business education community brings to students every day.

ACTE offers so many things to add to our toolkit for the days that take more energy than they give. I encourage you to maximize these membership benefits, whether you check out a webinar, read Techniques, attend VISION, or participate in leadership programs. Whichever feels like a good fit for you, I hope you choose to engage.

If you end up attending VISION, I look forward to sharing the experience and hope to meet you in person.

Sean Crevier

VP, Business Education Division

Business Division News

Resources and Updates from MBA Research & Curriculum Center

MBA Research is a not-for-profit working in partnership with business administration educators.

Use Action Briefs To Spark Classroom Discussion

Classroom tools: MBA Research Action Briefs, which are based on primary and secondary research, highlight business trends and their potential impact on the workplace. Our Action Briefs also include classroom implications and questions for students, so they are ready to use for classroom discussion.

Anatomy of an Action Brief:

Article: One- to two-page synthesis of findings from business focus panels and additional secondary research, written for high school students
Links for further reading: Extra resources for deepening student understanding
Discussion questions: Four to eight questions that can be used for individual reflection or group discussions
Sources: Vetted articles used in the research process

Action Brief roundup: We’ve released six Action Briefs over the last year—did you miss these?

“The Growing Significance of AI-Powered Hyper-Personalization in Digital Marketing” (three-part series)
“The Demand for Green Skills: Growing, Growing, Gone”
“Uphill Climb: The Impact of Rising Costs”
“Short-Staffed: Worker Shortages and Fatigue”

Access now: Visit our website to access Action Briefs from 2019−2022. Educators in MBA Research’s consortium of member states have access to the entire collection of Action Briefs via State’s Connection.

Digital Marketing Ethics Case for Students

For your classroom: Our new nine-week Digital Marketing course furthers students’ understanding and skills in using digital channels and tools to promote products and deliver messages. Throughout the course, students are presented with problem-solving situations and ethical dilemmas that help develop academic and critical-thinking skills.

Sneak peek: To help students consider the importance of online reputation management, share this ethics case with your class:

Linemakers Sportsbook is a popular online sports betting company that has recently undergone a complete virtual rebranding. In their advertisements and on social media, the company has adopted a more lighthearted and engaging personality to fit into the digital age. They post funny jokes on Twitter, react to the latest TikTok trends in their commercials, and even “troll” other brands online.
Trying to lean into popular internet trends is not a new strategy for big companies, but Linemakers Sportsbook is under fire for this technique. Critics say that it is irresponsible for a gambling company to try to appeal to a culture that is typically younger and more impressionable. In addition, they argue gambling should be taken seriously, and therefore the companies that facilitate it should act maturely.
Do you think it is ethical for a company that offers a potentially harmful service to brand themselves in this manner? What do you think of large corporations that pander to online trends? (Ethical Principles Involved: Accountability, Viability, Respect)

Access for free: To learn more about our free course guides, visit our website.

Need Certification? Just A*S*K!

Proof of learning: The A*S*K Business Institute, an initiative of MBA Research, offers independent proof of learning for and about business, marketing, management, finance, entrepreneurship, and ethics. A*S*K certification is a critical tool for serious students of business who wish to document their understanding of key business skills, their willingness to be accountable for their learning, and their interest in positioning for employment and promotion.

Free of charge: Right now, A*S*K is offering the Fundamentals of Ethics certification exam for free, thanks to the generous support of the Daniels Fund Ethics Initiative.

Other available certification exams include:

Fundamental Business Concepts
Fundamental Marketing Concepts
Concepts of Finance
Concepts of Entrepreneurship and Management

Access now: To request the free exam, send teacher name, email, school, and school address to Service@MBAResearch.org.

Bridging the College and Career Readiness Gap through Blended Learning

ACTE corporate partner, EVERFI, provides educators with no cost, ready-made digital lessons to bring to life the critical skills students need for personal and educational success. Created by content experts and paid for by leading organizations passionate about education, all 100+ standard-aligned lessons help students understand the world around them through relevant scenarios, responsible decision-making activities, and opportunities to explore the ins-and-outs of possible careers.

Whether you're teaching financial literacy, entrepreneurship, or workforce preparedness skills, EVERFI's standard-aligned resources help students plan for and practice achieving their professional and personal goals.

Join the 60,000+ teachers who used EVERFI this past school year! Register at everfi.com/newteacher

From ACTE

CareerTech VISION & Upcoming Webinars

There's Still Time to Register for VISION!

With robust in-person and virtual options

Join career and technical educators for our largest conference of the year at ACTE’s CareerTech VISION, happening this Nov. 30–Dec. 3 in Las Vegas, Nevada. Or you can choose to attend virtually for an immersive professional development opportunity.

The 2022 event will offer in-person attendees:

Inspirational keynote presentations focused on cultivating your leadership and professional development
CareerTech Expo, the largest and latest collection of CTE products and services
300+ concurrent sessions, covering timely topics in high-quality secondary and postsecondary CTE
Focused preconference workshops, tours and the ACTE Awards Gala on Nov. 30 (additional fees for workshops, tours and the Gala required)
Access to the virtual platform, including 55 on-demand sessions, for up tp 30 days post-event

Virtual attendees will receive:

Live-streamed opening and closing General Sessions, featuring keynote speakers and CTE leaders on our mainstage
Access to 55 live-streamed concurrent sessions, covering high-quality secondary and postsecondary CTE
All-new Expo robots giving virtual attendees the opportunity to visit booths remotely
Access to the virtual platform, including 55 on-demand sessions, for up to 30 days post-event

Learn more and register

Upcoming Webinars

We are excited to host several upcoming free webinars on a wide range of topics:

Be the Change Through Plant-based Diets, Oct. 19, 3:00 p.m. ET
Students with Disabilities, Oct. 20, 4:00 p.m. ET
Curriculum Development & Design in Career & Technical Education, Oct. 27, 1:00 p.m. ET
Careers in Construction: Learning from Young Craft Professionals, Nov. 3, 3:00 p.m. ET
NextLevel Fellowship Program Info Session with Fellows, Nov. 10, 1:00 p.m. ET

Learn more and sign up to attend

Member Reminders

Renew Your Membership by Nov. 2 to Vote!

The 2023 ACTE board of directors’ election will be held this Dec. 2–Jan. 2! Please note these key dates:

Be sure your membership is current by Nov 2 to vote — renew now!
Voting will open during CareerTech VISION on Dec. 2 and run through Jan. 2
Winners will be announced in January 2023

Techniques Reader Survey

Tell us honestly, what do you think about Techniques? We're conducting a brief readership survey to make sure we continue developing content that CTE educators find meaningful and of value. (Submit by Dec. 3, and you'll be entered to win a $50 gift card.)

Take the Survey