Most business owners work hard to build a better business . . . one that's more profitable, has a strong culture and achieves—and sustains—high performance.
But hard work alone won't get business owners the results they want. What's the missing link?
According to Margaret Reynolds, an expert on business growth, it's something she calls "GrowthDNA." She maintains that just as people have DNA, every company also has a gene code that can be nurtured and, if necessary, modified to put the business on a path to sustainable record-breaking growth.
In this episode, Reynolds discusses the four strands of every company's GrowthDNA and other highlights from her latest book
Boost Your GrowthDNA: How Strategic Leaders Use Growth Genetics to Drive Sustainable Business Performance.