Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

1 July, 2018

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Business Imperative: Keep Your Customers Happy!
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Business Imperative: Keep Your Customers Happy!                    

  

 Now, more than ever before, businesses need to keep their customers happy. Satisfaction, or the lack thereof, is more transparent than before the Internet and the advent of social media.  

 

The Baker Retailing Initiative at Wharton School of Business conducted a Retail Customer Dissatisfaction Study. This study exposed some very interesting statistics.  One out of every three dissatisfied customers complains to an average of four people he knows.  These four people then avoid the store in question based solely on the negative word of mouth.  Of these customers who have had a negative experience, only 6% of them contacted the company, but 31% went on to tell friends, family or colleagues what happened.  Of those, 8% told one person, another 8% told two people, but 6% told six or more people.  

 

Then came Internet and social media. I recently had a conversation with a restaurant owner who said it was more difficult to run a restaurant today than ever before. When I asked, "Why?" he said, "The Internet." He went on to say that "It is impossible to please all of the people all of the time. Before social media, the sphere of influence for these dissatisfied customers looked like the numbers above. NOW, if they put it on social media, it can go viral. How can you deal with this?"

 

Even if the complaint has little or no merit, it can significantly affect business. That's why using reputation management is so vital for businesses today. I know that some of you reading this newsletter can provide that service for your clients. Be sure they know you can help.  It is also why using radio, newspaper, TV, the "legacy media" to tell the true story is so important. With us, the client controls the narrative. The client can use his messages to create the brand image he wishes and that accurately reflects his business. We can help to counteract the negative press that most companies will experience from time to time.  

 

The business landscape is more complicated than ever. We must be the resource to guide our clients through.  


The Client's Corner
I want to thank my clients who nominated me for Radio Ink's list of the 40 Most Influential Women in Radio for 2018. I must admit, I was surprised when I received notification that I had been included.

 I have special clients who make coming to work each day a delight. I am grateful to have them all in my life. If I have influence in this industry, it's because of all of you. You influence the lives of your customers, you help their businesses to grow. You become resources for them. I am blessed to work with you. Thank you!
 Words to Live By......
  
  "Customer service is the next competitive battleground."
                     Jerry Gregoire, Previously CIO at Dell 
 
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774. 
 
For more information about BBI, click here.
┬ęCopyright 2018 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 25 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
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