"The launch event for EDGE will take place virtually on Saturday, July 25, 2020 from 12 p.m. to 5 p.m. PT on both edgelive.gg and the Twitch channels for GameStop and UPROXX, free for viewers, and will feature the Los Angeles gaming community. Students and their parents will hear from gaming and esports industry icons, influencers, players, pro athletes, and music artists who will provide unique insights, stories, lessons, and guidance on how to forge a future in gaming across various career paths. In addition, EDGE will showcase a live esports event featuring Madden in partnership with the
North American Collegiate League
."