SCORE Client Experience: The Manners Group

Beth Manners came to us seeking advice and help in marketing and selling a Spanish language program aimed at elementary school children. Beth had a strong interest in encouraging people to be bi-lingual. To this end, she developed "Spanish in a Box" which contained tapes, games, and cultural information. 

SCORE counselors, Patricia Duncan and Peter Stack worked with her over a period of time to help monetize the product---with little success. Schools, under financial pressure, were cutting language programs and internet sales were modest, at best.

Readings for Businesses
Do-It-Yourself Checklist to Incorporate Your Business

Below is a step-by-step checklist for how to incorporate your business in any state.
This is a process you can complete yourself if you don’t want to hire an attorney or a business formation service. Although the details can differ from state to state, the basic outline of the incorporation process is the same.

  1. Find a Name
  2. Create Your Governing Documents
  3. File Your Paperwork
  4. Hold a Meeting
  5. Obtain an EIN
  6. Continue Building Your Business

Are Angel Investors Right for Your Business?

Angel investors are real—they’re not just “characters” you see on TV’s Shark Tank. That doesn’t mean they’re right for your business.

First, let’s address exactly what an angel investor is. Angels are often confused with venture capitalists—and while their goals might be similar (investing in businesses with high-growth potential) the paths they take to get there are different.

How SEO and SEM Can Put Your Business on the Digital Map

When it comes to fleshing out their digital marketing strategy, many business owners tend to conflate Search Engine Optimization (SEO) with Search Engine Marketing (SEM). The confusion is understandable, but it’s important to remember there is a big difference between the two.

While SEO focuses on making sure your website has the appropriate keywords in all the right places, SEM focuses on using paid advertising to improve where your business appears in search engine results.
Untangling SEO from SEM and Vice Versa.

Upcoming Workshops
Simple Steps For Starting Your Business Session 1 

Tuesday, January 7, 2020
From 6:00 to 8:30 PM
Norwalk Public Library 
Want to start a business but don't know where to begin? This workshop series, conducted by a team of professionals will give you the boost to get you on your way!

Self-Assessment /Technology/Business Plan - Led by successful business start-up entrepreneurs, this presentation portrays the risk and reward of starting a business in today’s competitive marketplace. The traits and character of successful entrepreneurs will be discussed for the purpose of assessing one’s innate and acquired ability to start and manage a successful business. In addition, the session will focus on structuring a dynamic Business Plan, which is the heart of any successful business.  

Resolve to Grow Your Sales in 2020: Part 1 - Your Business and the Market Place

Tuesday, January 9, 2020
From 6:00 PM to 9:00 PM
Housatonic Community College 
Bridgeport, CT 

 Business owners need to develop an approach on how to generate revenue from new or existing customers. They have to make people aware of what products or services they provide and why someone should purchase from them. Session 1 will be focused on understanding the business marketplace and how your business relates to this business environment.

This session will cover:

  • How to define the business you are in and your uniqueness and how to position your business against the competition
  • Gathering information about your targeted customers or clients
  • Determining who the major competitors are (direct and indirect)
  • The elements of a lead management system
  • The linkage between marketing planning and sales execution
  • Some simple tools and techniques to use to keep track of marketing activities

Using QuickBooks Online – Is It Right for Your Business? How Do I Start? 

Tuesday, January 28, 2020
From 6:00 PM to 7:30 PM
Fairfield Library

 This workshop will help you decide if QuickBooks Online is right for you, and which level to choose. You will learn the basics of QuickBooks Online.

You will learn:

  • The proper version of QuickBooks for your business
  • How to set up QuickBooks Online
  • The basics of using QuickBooks Online, including chart of accounts, lists, and overview of transactions and reports
In a recent, independently verified one-year study, our chapter started 330 new businesses and created 890 non-owner jobs.

We are very proud of our track record and accomplishments and welcome you to take advantage of our services at your convenience.  

We would also encourage you to volunteer with us and help continue the mission of being America's top small business advocates. The leaders of our Chapter are committed to maintaining the highest standards and performing for our clients at the highest possible level.
SCORE Fairfield County
SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 50 years.
Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000+ volunteers, we are able to deliver our services at no charge or at a very low cost.
Find out more about our Mission, Vision and Values  here .