Digital Service Squad Live
April Dates: 14, 21, 28
May Dates: 5, 12, 19, 26
Your Digital Service Squad is here to help. Join Ben Frisch every Tuesday at 10am for a Facebook live video. He'll be focusing on digital marketing, tips, advice, and support to help navigate this dificult time for businesses. You can connect, ask questions and suggest new topics. Upcoming topics Include: Getting started with E-commerce, Selling on social media, how to use tools like zoom, and slack to adapt and continue operating your business.
April 8 - Local SEO and Google My Business Workshop
Search Engine Optimization (SEO) does not need to be an overwhelming topic. There are so many little things that you can do today, for free, to improve your Google search ranking. In this workshop we will focus on these small action items that will get you the biggest results. We will talk about SEO from a local perspective and share ways to optimize your website and Google My Business listing so that more people can find you online.
April 8 - Web Presence 101: Ensuring Your Foundation Is Set
Your customers are on the web. Having a website and online presence strategy allows you to market your small business online. Your website is the backbone of your business, supporting all of your digital marketing efforts. In this workshop we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.
*NEW*
April 8 - Managing Budgets and Cash Flow During COVID-19
Day after day, update after update – we are all trying to keep up. From small business to large organizations, the impact of COVID-19 is starting to become very evident. Most businesses have taken the first immediate steps to adapt, are you one of those business owners? What are the next steps when it comes to sustaining yourself and your business?
*NEW*
April 9 - Conquering Stress During Uncertain Times
What if you could participate in an event alongside hundreds of others from across Canada that would give you tools to use to navigate stress, incorporate resiliency, and impact your response to uncertain times in a positive way? What if what you learned was just in time to shift your mindset? What if you could also have a unique experience that pulls you out of feeling distant and instead feeling connected? What if that experience also had an amazing musical guest to bring some magic into your day?
*NEW*
April 9 - How to Set Up Google Ad-Words and YouTube Ads
This series is suitable for established businesses with a desire to create an online presence for their products and services. We will feature a crash course on setting up and running Facebook or Google Ads and building your new online audience.
*NEW*
April 9 - Thirsty For Knowledge: Employment Law Considerations and COVID-19
The COVID-19 situation is chnaging rapidly, leaving so much unknown about how it will affect businesses and their continuity. Sandbox and Barrie Chamber of Commerce, in sponsorship with Barriston Law, invite you to join Barriston lawyers with special guest panelists Janice Leroux of HR Performance & Results, MPP Andrea Khanjin, MP Doug Shipley, and MP John Brassard Topics will include updates on newly released legislation, stimulus packages, etc.
April 16 - Facebook and Instagram for Business Workshop
In this workshop we look at two of the most popular social media platforms and provide key strategies for marketing your business on Facebook and Instagram. Starting from identifying your audience profiles, setting up and maximizing your page, to developing content and strategies for engaging and growing your audience. Plus we will take an in-depth look at boosting your posts for even more reach. this workshop is presented by Ben Frisch, your Digital Service Squad Representative.
*NEW*
April 21 -
This series is suitable for established businesses with a desire to create an online presence for their products and services. We will feature a crash course on setting up and running Facebook or Google Ads and building your new online audience.
April 22 - Small Business Websites 101
You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.
April 23 - SEO Fundamentals
You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search. This beginner workshop will teach you how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google, without costing you money.
May 12 - Key Skills for Effective Boards of Directors
At their best, Boards of Directors help leadership to tackle tomorrow’s challenges, and act as a material positive contributor to organizational success. So what do you do when poor governance practices, lack of commitment, personal agendas, or unawareness of proper processes prevent their primary purpose and become a drag on management’s time?
