• Sign up for The Big Downtown Santa Cruz Telethon October 23
  • Sidewalk Sale! October 23 - 25
  • Shop Downtown Santa Cruz 2020: Holiday Shop Local Campaign
  • Ambassador Expansion
  • Reporting Street Needs
Sign up! The Big Downtown Santa Cruz Telethon: Fri Oct 23rd
Downtown stores and restaurants need our community's support! To bring awareness to the importance and benefits of shopping local this season, Event Santa Cruz is hosting an eight-hour long telethon on YouTube, showcasing local downtown businesses, community leaders, Santa Cruz celebrities, music performances and much more! To be featured or to sponsor the event, please email Matthew Swinnerton.

Friday, October 23rd 2020 12pm - 8pm www.youtube.com/eventsantacruz
Sidewalk Sale! Fri Oct 23rd | Sat Oct 24th | Sun Oct 25th
Enjoy the good weather with your customers while it lasts! Sidewalk Sale logistics reminders:
  • All participating businesses must have a current Business Tax Certificate.
  • Financial transactions must take place inside each place of business.
  • Displays and items on sidewalks must not block pedestrian traffic.
  • Please do not block Fire Department connections at any time.

For the complete Santa Cruz Sidewalk Sale requirements click here. If you still have questions, please email Sonja Brunner!
Holiday Shop Local Campaign! #ShopSantaCruz2020
Sport the Facebook Frame for your business and share it with your customers!

Thanks to financial support from Santa Cruz Economic Development, and with expert guidance from Miller Maxfield, Inc. the Downtown Association of Santa Cruz has launched our most significant shop local campaign in over 10 years.

We know this is a make-or-break season for many of our local businesses and we are glad to be supporting you with online and radio advertising, downtown signage, social media content and more.

The more of our businesses taking advantage of the marketing toolkit, the better! #ShopSantaCruz2020 Get started now: October is the new December!
Downtown Ambassador Program: 15% Expansion
Have you seen our new Ambassador team, dressed in blue, training as a group on the streets recently? Say hello and introduce yourself to Brandon, Butterfly and Cody, who are joining Alina and Joanna in working to keep our downtown clean, safe & welcoming this fall!

Historically, the Downtown Association was only able to provide Ambassador services on Pacific Avenue and its side streets, with restricted funding from the Downtown Management Corporation (DMC) supported by property-owner assessments on specific blocks. Budget savings from cancelled events this year have allowed the Downtown Association to augment our DMC funding, and we are now expanding Ambassador walking service to Cedar Street, Center Street, Front Street, and north of the clock tower to River Street a few times a week to serve more of our member businesses and visitors in these areas, for the remainder of the fiscal year!

If Downtown Santa Cruz property owners enact a property-based improvement district (PBID) for the entire downtown as part of our economic recovery plan, we'll be able explore additional desired district services, such as: permanently expanded Ambassador coverage, including downtown south of Laurel Street, more sidewalk power-washing services, and an additional downtown Encompass social service outreach worker. Read more here.
Reporting Street Landscape Needs
Many of you are active citizens, improving our neighborhood by reporting messes on the sidewalk, graffiti, landscape issues, abandoned bicycles, damaged benches and whatever else needs attention downtown.

We have phased out the SeeClickFix app. You can continue to report issues directly to the CRSP interface offered by the City of Santa Cruz. Also feel free to call or text the Downtown Ambassadors at (831) 430-6311, so our team can help support you with the issues you notice, and follow-up accordingly. Thank you!
Is your Downtown business hiring? SUBMIT A JOB HERE

Current list of DOWNTOWN JOBS HERE


Join the Downtown Business SLACK channel to stay in communication with members!
Sent to you by your friends at the Downtown Association of Santa Cruz!

Executive Director | Jorian Wilkins
Director of Operations | Sonja Brunner
Marketing Partner | Shiri Gradek