Developed in response to the severe economic impacts of the pandemic, #ShopSantaCruz2020 is now encouraging community members to shop downtown for the holidays, early and often, both in person and online.
This week, Downtown Ambassadors stopped by all downtown businesses with a storefront window decal and flyer about the campaign. If you still need one, stop by the Information Kiosk outside New Leaf Market on Pacific Ave.
Get the Digital Toolkit here! Ready made (just copy & paste!) and customizable graphics and messages can help you market your business along with your neighborhood this holiday season. If you need any help using the toolkit, email us!
Use #ShopSantaCruz2020 and tag @DowntownSantaCruz on Facebook (get your frame!), Instagram, Twitter and in emails to let your customers know about downtown holiday promotions!
Generous support from Economic Development is enabling this season's campaign to include downtown & bridge signage, social media marketing, digital advertising, paid radio commercials, festive virtual and downtown promotions and more! Santa Cruz County Bank is additionally sponsoring broadcast TV commercials and local print ads. Thanks to the many community organizations also spreading the word: It feels good to shop local!