• Join 70+ businesses where Downtown Dollars are spent: enroll now!
  • Get the #ShopSantaCruz2020 toolkit to promote shop local downtown
  • COVID Update: Orange Tier Business Allowances
  • Join virtual Downtown Association board & committee meetings
  • Holiday ads & sidewalk cleaning: thank you Economic Development!
  • Who to call for what? Check out the handy Downtown Resource Guide
Sign up to accept Downtown Dollars from holiday shoppers!
If you're not already, be sure to enroll now so you can accept Downtown Dollars like the over 70 downtown businesses already in our program! There are no fees to participate. 100% of money spent at your establishment goes to your business. Sign up here!
Join the holiday shop local campaign! #ShopSantaCruz2020
Developed in response to the severe economic impacts of the pandemic, #ShopSantaCruz2020 is now encouraging community members to shop downtown for the holidays, early and often, both in person and online.

This week, Downtown Ambassadors stopped by all downtown businesses with a storefront window decal and flyer about the campaign. If you still need one, stop by the Information Kiosk outside New Leaf Market on Pacific Ave.

Get the Digital Toolkit here! Ready made (just copy & paste!) and customizable graphics and messages can help you market your business along with your neighborhood this holiday season. If you need any help using the toolkit, email us!

Use #ShopSantaCruz2020 and tag @DowntownSantaCruz on Facebook (get your frame!), Instagram, Twitter and in emails to let your customers know about downtown holiday promotions!

Generous support from Economic Development is enabling this season's campaign to include downtown & bridge signage, social media marketing, digital advertising, paid radio commercials, festive virtual and downtown promotions and more! Santa Cruz County Bank is additionally sponsoring broadcast TV commercials and local print ads. Thanks to the many community organizations also spreading the word: It feels good to shop local!
COVID Update: Orange Tier Business Allowances
Downtown Association Board & Committee Meetings
As we prepare to transition from emergency to recovery, the Downtown Association has resumed our regular Marketing, Finance, and Social & Legislative committee meetings. These committee meetings and our Board meetings are open to all members. Find the updated meeting calendar, zoom links to join, and prior board meeting minutes here. Want to volunteer to serve on a committee? Contact Executive Director Jorian Wilkins to get involved!
Supplemental Sidewalk Cleaning Downtown

In addition to getting behind holiday advertising for downtown this season, Economic Development has stepped in to sponsor supplemental sidewalk cleaning so our downtown streets can be more attractive and shopper-friendly this winter! Thank you, Bonnie Lipscomb, Rebecca Unitt, Nathan Kieu and colleagues for your constant care and investment in downtown!
Who you gonna call? Find out where to get help!
When should you call the police? When can you call a ranger or outreach worker instead? Who can help with garbage and graffiti? What can the Downtown Association do for you? Check out all the downtown resources available! Still have questions? You can find out more about each of the programs here. You can also call or text our Downtown Ambassadors at (831) 430-6311, so our team can help support you with any issues you notice, and follow-up accordingly. Thanks! 
Is your Downtown business hiring? SUBMIT A JOB HERE

Current list of DOWNTOWN JOBS HERE


Join the Downtown Business SLACK channel to stay in communication with members!

Sent to you by your friends at the Downtown Association of Santa Cruz!

Executive Director | Jorian Wilkins
Director of Operations | Sonja Brunner
Marketing Partner | Shiri Gradek