Port Canaveral BizNotes
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port aerial feb 2013
Revenue Records Shatter
Total Port Canaveral revenues in fiscal year 2012 were a record-breaking $68.9 million, up more than 17 percent above a record set in 2011.
Multi-day cruise traffic and revenue were the major driving forces behind the new record. In 2012, multi-day passenger count increased 21 percent to a record 3.76 million, raising Port Canaveral from third place to second among the busiest cruise ports in the world. Paralleling the rise in traffic, multi-day cruise revenue increased 26 percent in 2012 to a record $50.6 million.

The significant multi-year increase in revenue is enabling the Port Authority to invest in Port infrastructure and pursue new projects designed to create more opportunities for business and more local jobs and maintain the Port's momentum as one of the region's most powerful economic engines.

For additional details, view the electronic 2013 Port Report/Directory.
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Port Growth Produces Powerful Impact
At the April Board of Commissioners' meeting, consultant Martin Associates presented an update of their 2009 Economic Impact Study that offered great news for the Port and community. The 2012 impact statistics made it clear that the Port's goal of creating growth that benefits the community is being achieved. Jobs resulting from the Port's business activities were up 30 percent in the three-year period; Port-related business revenue was up 73 percent and Port-related local purchases were up 50 percent.

For fiscal year 2012, the impact on the regional and local economy from Port cruise, cargo, marina and real estate activity included:
  • Nearly 17,000 total jobs
  • More than $800 million in total wages and salaries and local spending
  • $2 billion in business revenue
  • $74 million in state and local taxes
For details, watch the web-casted presentation at the April Commission meeting or read the 2012 Economic Impact Report.
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Chamber Recognizes Economic Leadership
Melbourne Regional Chamber of East Central Florida has named Port Canaveral as co-recipient of the organization's 2013 Impact Award. The Impact Awards are the Chamber's highest honor, presented to Brevard County businesses that have had a profound impact on the local economy in the past year. The Chamber chose the Port for the award this year because of its achievements as the fastest-growing cruise port in Florida, the significant economic impact on Brevard County of all its business activities - cruise, cargo, recreation and land leases - and millions of dollars of development projects.
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Enchantment of the Seas
Enchantment Arrives
Royal Caribbean International's Enchantment of the Seas, the Vision-class ship which is replacing the older Monarch of the Seas, began sailing three- and four-night cruises to the Bahamas out of Port Canaveral on
April 25.

In addition to being a newer ship than Monarch, Enchantment underwent a revitalization in December which included a new poolside movie screen, flat-screen TVs in cabins, bow-to-stern Wi-Fi, the complimentary Park Caf´┐Ż with sandwiches and salads, the retro-inspired R Bar, a Royal Babies and Tots Nursery and special lounges for suite passengers and Diamond members.

Together, Enchantment and Royal Caribbean's other homeported ship, Freedom of the Seas, can bring more than 8,500 passengers weekly through the Port.
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Disney Magic
Three Disney Ships In 2014
As competition among seaports for cruise ships intensifies, Disney Cruise Line demonstrated its continuing confidence in Port Canaveral by announcing it will homeport a third ship here in 2014. Joining the two newest and largest Disney vessels, Disney Dream and Disney Fantasy, the Disney Magic, a member of the Port Canaveral home fleet from 1998 to 2012, returns to help her sister ships meet the high demand for sailings out of of Port Canaveral.

Studies show that, on average, each 2,000-passenger ship with 950 crewmembers generates approximately $322,700 in onshore spending in its homeport area*. With a passenger occupancy of 2,700 and two scheduled sailings per week, the Disney Magic's return will have a significant economic impact.

From May through August 2014 Disney Fantasy will add Jamaica as a new port-of-call to its seven-night Western Caribbean itinerary from Port Canaveral.

For additional details, view the electronic January/February Port magazine.

*Source: Cruise Lines International Association
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Dream itinerary
Carnival Pioneers New Cruise Options Here
Carnival Cruise Lines announced multiple itineraries for Carnival Dream in 2014 that set new frontiers and are expected to attract both novice cruisers and veterans looking for fresh options.
The six distinctly different Caribbean itineraries include the first cruises to the southern Caribbean from central Florida; Carnival's first 8-day cruises; the first short-cruise itineraries on a Dream-class ship, including one that includes popular Key West; and two new eastern Caribbean programs to supplement Dream's established western Caribbean itinerary.

For additional details, view the electronic March/April Port magazine.
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explore more fun graphic 2 Campaign Targets
More Visitors and Jobs
To help attract more visitors and create more local business and jobs, the Port Authority is launching a marketing and public relations campaign to spread the word, locally and nationally, about the leisure and business opportunities at the Port. The campaign is designed around the theme of exploration, to coincide with the state's Viva 500 celebration that includes recognition of the 500th anniversary of Ponce de Leon's arrival in Florida, the opening of the Port's new community and visitor facility and the hosting of the 2013 American Association of Port Authorities' Annual Convention in October.

The Port Authority is partnering with other agencies that focus on bringing visitors into the area, such as Florida's Space Coast Office of Tourism, to extend the campaign's reach. Many types of traditional and non-traditional media are included in the campaign, including social media, radio, newspaper, magazine, outdoor, transit and movie theatre advertising.

For additional details, view the electronic January/February Port magazine.
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Streamlined Cruise Traffic Project Approved
A new $2.5 to $3.5 million project has been approved by the Board of Commissioners that will create jobs in the construction sector and improve traffic flow around Cruise Terminals 5 and 6. The project separates personal vehicles and commercial vehicles, and brings drop-off/pick-up areas for commercial vehicles close to terminals minimizing the interaction of pedestrian and vehicle for improved efficiency and safety. The project also will include new electronic signage for SR401 which will display ship names rather than terminal numbers for easier passenger recognition.

The design phase of the project will take approximately 2 months, with a 3-to-5 month construction phase. The new system is expected to be operational by late summer.

For details, watch the web-casted presentation at the February Commission meeting.
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Cove meeting March 2013 stickers Cove Master Plan Approved
The Board has approved a new Cove Master Plan based on a consensus of input from public workshops, Facebook comments and the Commissioners. The new plan is intended to be flexible enough to adapt to evolving market conditions and community needs and desires while serving as a structural framework for decision-making.

In the central core of the Cove, the conceptual plan shows an active shopping street connecting the new community and visitors facility with a public waterfront park, plus a local market and boutique hotel. In the west section, space has been alloted for an indoor entertainment venue and several restaurants. Plans for the east section include more channelside space for commercial fishing and large sport boats, a new side channel for day boaters; ample boat trailer parking and open space for special events, outdoor entertainment and future development.

The next step is to explore alternative models for implementing the plan. This step includes feedback from the development community and a public workshop on May 2 at 9 A.M.
For additional details, watch the web-casted presentation at the April Commission meeting.
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