Principles of Business Series
"Real-world examples and case studies of the principles in action can aid students in understanding theoretical content in a practical manner." -ARBA
Order 1-2 Titles & Save 5%
Order 3+ Titles & Save 10%!
High school and undergraduate students, as well as public library patrons will find the tools they need to build a solid foundation for the study of eight important areas of business and finance: Finance, Management, Marketing, Accounting, Economics, Entrepreneurship, Globalization, and Leadership.
Principles of Business: Economics
The study of economics involves understanding and predicting the behavior of economies, markets, and economic variables. With engaging, comprehensive entries written by experts in the field, Principles of Business: Economics is an invaluable resource for those seeking an introduction to economics with a focus on its relevance to business.
This volume includes 100 easy-to-understand entries covering a wide variety of topics, including:
  • The U.S. Financial Crisis of 2007-2010
  • Managerial Economics
  • Business Cycle
  • Economic Growth
  • Principles of Macroeconomics
  • Evolution of Economic Thought
  • Globalization and Emerging Markets
  • Economics of Business Regulations
  • Market Failure
  •  Money, Banking, and the Economy
April 2018
ISBN: 978-1-68217-672-6
Price: $165
Articles include insights and business applications, as well as viewpoints to enable students to develop a critical perspective on the topic.
Principles of Business: Accounting
Feb 2018
ISBN: 978-1-68217-670-2
Price: $165
Accounting is an integral part of any business's day-to-day operations, and accurate financial information is critical for decision-making in the business world and government alike. With engaging, comprehensive entries written by experts in the field, this volume is an invaluable resource for readers seeking a clear introduction to accounting principles and applications.
 This volume includes 100 easy-to-understand entries that provide readers with a solid understanding of each topic, including:
  • Quantitative Analysis for Business
  • Accounting Systems for Managerial Decisions
  • Income Tax Accounting
  • Cash Flow
  • Accounts Receivable and Inventories
  • Statistical Applications in Accounting
  • Ethics in Accounting
  • Accounting Fraud (or Creative Accounting)
Principles of Business: Accounting covers essential topics that will be of interest to anyone who wants to know more about what is involved in running a business, keeping accounts, or for those who are considering starting a business of their own. 
or call your preferred Salem Press sales representative:
We can answer any questions, place your order and get 
your online access activated immediately!
Offer Expires 2/28/2019
Principles of Business: Entrepreneurship
Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea and the proper tools can change the world. Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship-how to start a business, how to pitch your product, how to raise capital, how to market your product, and so much more. This is information anyone looking to start a business needs to know. Principles of Business: Entrepreneurship provides students and researchers with a solid understanding of the fundamentals of what is involved in starting a business, such as: 
  • Launching New Ventures through Technology
  • Marketing Strategy
  • Managing the Process of Innovation
  • Mergers & Acquisitions
  • Negotiations
  • Patents
  • Technological Innovations
September 2017
ISBN: 978-1-68217-601-6
Price: $165
An understanding of the essentials of entrepreneurship is important for anyone considering creating a new product, those who want to start a business, or even those who have just started developing their new idea.
Principles of Business: Marketing
April 2017
ISBN: 978-1-68217-599-6
Price: $165
Principles of Business: Marketing provides easy-access to the essentials of marketing-advertising, copy writing, social media, branding-are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service, including:
  • Behavioral Economics
  • Crowdfunding
  • Entrepreneurial Marketing
  • Price Analysis
  • Public Relations
  • Social Media & Business
For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with knowledge of the fundamentals or marketing will have an advantage when applying for a job in any industry.
Special Savings!
Order 1-2 Titles & Save 5%!
Order 3+ Titles & Save 10%!
Offer Expires 2/28/2019
Principles of Business: Management
Principles of Business: Management provides students and researchers with a solid understanding of the most important aspects of management, from leadership and operations to project management and entrepreneurship. An understanding of the fundamentals of management will serve job-seekers in all industries, alongside those who want to start their own business. Principles of Business: Management offers 100 easy-to-understand entries covering the diverse field of business management including:
  • Competitive Strategy
  • Crisis Management
  • Disruptive Innovation
  • Employee Selection
  • Startup Incubation
  • Teams & Team Building
May 2017
ISBN: 978-1-68217-330-5
Price: $165
This title will benefit high school students and undergraduates who are preparing for a management position, as well as current employees who want to hone their management skills. This valuable resource will be a go-to source in career and business collections.
Principles of Business: Finance
March 2017
ISBN: 978-1-68217-328-2
Price: $165
The study of business touches virtually all aspects of modern society. Students and researchers who have a solid understanding of the fundamentals of business have an increased advantage when applying for a job, furthering their education, or looking to start a business on their own. Principles of Business: Finance offers 100 easy-to-understand entries covering the broad field of finance, including:
  • Business Forecasting
  • Cash Flow
  • Debt Valuation
  • Exchange Rate
  • Risk Management
  • Real Estate Bubble
  • Stock Markets
  • Venture Capital
A working knowledge of the fundamentals of finance will benefit all students and researchers, both professionally and personally. This is a must-have resource for high schools, business collections and public libraries.
Coming Fall 2019
All Salem Press Titles Include Free Online Access
You pay once and only once! 
Online access to Salem Press content is truly free and cross-searchable for the life of that edition. No maintenance fees, no renewal fees, no additional
 fees ever.
Enjoy Up to 10% Savings!
Offer Expires: 2/28/2019
Salem Press
Two University Plaza, Suite 310, Hackensack, NJ 07601
(800) 221-1592 | FAX: (518) 789-0556