Principles of Business Series
"Real-world examples and case studies of the principles in action can aid students in understanding theoretical content in a practical manner." -ARBA
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High school and undergraduate students, as well as public library patrons will find the tools they need to build a solid foundation for the study of eight important areas of business and finance: Finance, Management, Marketing, Accounting, Economics, Entrepreneurship, Globalization, and Leadership.
Principles of Business: Economics
The study of economics involves understanding and predicting the behavior of economies, markets, and economic variables. With engaging, comprehensive entries written by experts in the field, Principles of Business: Economics is an invaluable resource for those seeking an introduction to economics with a focus on its relevance to business.
 
This volume includes 100 easy-to-understand entries covering a wide variety of topics, including:
  • The U.S. Financial Crisis of 2007-2010
  • Managerial Economics
  • Business Cycle
  • Economic Growth
  • Principles of Macroeconomics
  • Evolution of Economic Thought
  • Globalization and Emerging Markets
  • Economics of Business Regulations
  • Market Failure
  •  Money, Banking, and the Economy
April 2018
ISBN: 978-1-68217-672-6
Price: $165
Articles include insights and business applications, as well as viewpoints to enable students to develop a critical perspective on the topic.
Principles of Business: Accounting
Feb 2018
ISBN: 978-1-68217-670-2
Price: $165
Accounting is an integral part of any business's day-to-day operations, and accurate financial information is critical for decision-making in the business world and government alike. With engaging, comprehensive entries written by experts in the field, this volume is an invaluable resource for readers seeking a clear introduction to accounting principles and applications.
 
 This volume includes 100 easy-to-understand entries that provide readers with a solid understanding of each topic, including:
  • Quantitative Analysis for Business
  • Accounting Systems for Managerial Decisions
  • Income Tax Accounting
  • Cash Flow
  • Accounts Receivable and Inventories
  • Statistical Applications in Accounting
  • Ethics in Accounting
  • Accounting Fraud (or Creative Accounting)
Principles of Business: Accounting covers essential topics that will be of interest to anyone who wants to know more about what is involved in running a business, keeping accounts, or for those who are considering starting a business of their own. 
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Principles of Business: Entrepreneurship
Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea and the proper tools can change the world. Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship-how to start a business, how to pitch your product, how to raise capital, how to market your product, and so much more. This is information anyone looking to start a business needs to know. Principles of Business: Entrepreneurship provides students and researchers with a solid understanding of the fundamentals of what is involved in starting a business, such as: 
  • Launching New Ventures through Technology
  • Marketing Strategy
  • Managing the Process of Innovation
  • Mergers & Acquisitions
  • Negotiations
  • Patents
  • Technological Innovations
September 2017
ISBN: 978-1-68217-601-6
Price: $165
An understanding of the essentials of entrepreneurship is important for anyone considering creating a new product, those who want to start a business, or even those who have just started developing their new idea.
Principles of Business: Marketing
April 2017
ISBN: 978-1-68217-599-6
Price: $165
Principles of Business: Marketing provides easy-access to the essentials of marketing-advertising, copy writing, social media, branding-are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service, including:
  • Behavioral Economics
  • Crowdfunding
  • Entrepreneurial Marketing
  • Price Analysis
  • Public Relations
  • Social Media & Business
For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with knowledge of the fundamentals or marketing will have an advantage when applying for a job in any industry.
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Principles of Business: Management
Principles of Business: Management provides students and researchers with a solid understanding of the most important aspects of management, from leadership and operations to project management and entrepreneurship. An understanding of the fundamentals of management will serve job-seekers in all industries, alongside those who want to start their own business. Principles of Business: Management offers 100 easy-to-understand entries covering the diverse field of business management including:
  • Competitive Strategy
  • Crisis Management
  • Disruptive Innovation
  • Employee Selection
  • Startup Incubation
  • Teams & Team Building
May 2017
ISBN: 978-1-68217-330-5
Price: $165
This title will benefit high school students and undergraduates who are preparing for a management position, as well as current employees who want to hone their management skills. This valuable resource will be a go-to source in career and business collections.
Principles of Business: Finance
March 2017
ISBN: 978-1-68217-328-2
Price: $165
The study of business touches virtually all aspects of modern society. Students and researchers who have a solid understanding of the fundamentals of business have an increased advantage when applying for a job, furthering their education, or looking to start a business on their own. Principles of Business: Finance offers 100 easy-to-understand entries covering the broad field of finance, including:
  • Business Forecasting
  • Cash Flow
  • Debt Valuation
  • Exchange Rate
  • Risk Management
  • Real Estate Bubble
  • Stock Markets
  • Venture Capital
A working knowledge of the fundamentals of finance will benefit all students and researchers, both professionally and personally. This is a must-have resource for high schools, business collections and public libraries.
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