Foot Traffic Analysis - Super Bowl LIV in Miami
The BusinessFlare Approach to analytics is focused on understanding the real world influence of the drivers of investment:

Land | Labor | Capital | Markets | Regulation.

We utilize many standard and new cutting edge tools to provide comprehensive, near real-time actionable information. We can help you understand your community's economic dynamics and market position. We can provide you with data for your own analysis, we can analyze it for you and provide general strategy guidance and detailed implementation plans. And, we can even implement those plans for you. Contact us for more information.
With the Super Bowl coming up this Sunday in Tampa, we thought it would be interesting to dig into the foot traffic data for Super Bowl LIV a year ago. This map highlights the home location of the attendees of Super Bowl LIV, held on February 2, 2020 at Hard Rock Stadium in Miami Gardens, Florida. The Kansas City Chiefs defeated the San Fransisco 49ers 31-20.

Total Attendance: Approximately 123,200 individuals in the stadium. (Source: Placer Labs)
Above: This chart shows the timing of attendee arrival and departure to Super Bowl LIV.

The top five Pre-Game locations for the attendees were:
  1. Seminole Hard Rock
  2. Gulfstream Park
  3. Fontainebleau Resort
  4. Wal Mart on 27th Avenue
  5. Soho Beach House

The top five Post-Game locations for the attendees were:
  1. 1 Hotel South Beach
  2. Fontainebleau Resort
  3. Seminole Hard Rock
  4. Miami International Airport
  5. JW Marriott Turnberry

Source: Placer Labs
Above: This chart shows the household income ranges of the attendees at Super Bowl LIV.

The Average Household Income of the attendees was $148,000
Source: Placer Labs
Above: This chart shows the distance of the attendees' home from Hard Rock Stadium.

Only eight percent (8%) of the attendees lived within ten (10) miles of the stadium, and approximately thirty percent (30%) lived within 250 miles.

Seventy percent (70%), or approximately 97,313 attendees lived further than 250 miles from Hard Rock Stadium.

The Top Five Florida Home Zip Codes for the attendees were
33140 (Miami Beach), 33139 (Miami Beach), 33156 (Pinecrest), 33056 (Miami Gardens), 33154 (Bal Harbour/Surfside).

The Top Five Out of State Home Zip Codes for the attendees were 64113 (Kansas City), 66208 (Prairie Village, KS), 66223 (Overland Park, KS), 94117 (San Fransisco), and 07030 (Hoboken).

Source: Placer Labs
In addition to the game, we also evaluated attendance at the Super Bowl activities that took place in Lummus Park in Miami Beach the week leading up to the big game.

Thursday 28,256
Friday 39,690
Saturday 46,808
Sunday 46,796

This represents total 4-day attendance at the Lummus Park Super Bowl event of 161,550. We compared this to foot traffic counts at the Miami Beach Convention Center for Art Basel in December 2019 (79,746), and in February 2020 at the Lummus Park events for the South Beach Wine and Food Festival (133,431). This analysis was only for the event venues themselves and did not include a review of spin-off and satellite events.
Super Bowl LIV (2020) Attendees Favorite Places
In addition to our traditional and unique data sources, BusinessFlare has partnered with Placer Labs to provide near real-time consumer location analytics for cities, downtowns, redevelopment areas, and other commercial districts and destinations. Through this information, we can provide our clients with insights into audiences and competition allowing the discovery of new business and economic development opportunities.

11% of the attendees went from their home straight to the stadium for the game, while after the game 19.5% of the attendees went straight home.

Get accurate foot traffic counts and dwell time – filter by time, day of the week, customer segments, and their favorite places.


Top Hotels
  1. Fontainebleau
  2. 1 Hotel South Beach
  3. Eden Roc
  4. Seminole Hard Rock
  5. Soho Beach House
  6. Loews Miami Beach
  7. JW Marriott Turnberry
  8. W South Beach
  9. Grand Beach Surfside
  10. Diplomat Resort & Spa

Favorite Restaurants
  1. Sonic Drive In, Miami Gardens
  2. Denny's, Miami Gardens
  3. Pinolandia, Miami
  4. Yard House, Hallandale Beach
  5. Joey's Italian Cafe, Miami

Favorite Golf Courses
  1. Trump National
  2. Top Golf
  3. Turnberry Isle
  4. Boca Raton Resort & Club
  5. Biltmore Golf Course

Favorite Beaches
  1. Miami Beach
  2. Newport Fishing Pier
  3. Monroe Street, Hollywood
  4. South Beach

Favorite Grocery Stores
  1. Aldi, Miami Gardens
  2. Publix, Surfside
  3. Total Wine, Miami
  4. Publix, Boca Raton
  5. Whole Foods, Miami Beach

Favorite Malls
  1. Bal Harbour Shops
  2. Bayside
  3. Sawgrass Mills
  4. Stadium Plaza, Miami Gardens
  5. Pine Crest Square, Ft. Lauderdale

Favorite Clothing Stores
  1. Neiman Marcus
  2. Macy's
  3. Wings Beachwear
  4. Dash
  5. Nike Factory Store

Favorite Parks
  1. Lummus Park
  2. Bayfront Park
  3. Betty Ferguson Rec Complex
  4. Collins Park
  5. South Pointe Park
  6. Crandon Park
  7. Miami Beach Botanical Garden
  8. Hillsboro Inlet Park
Stay tuned for future issues where we will further explore and compare foot traffic at various events.

We will also be evaluating and comparing the impact of COVID-19 on the foot traffic for Florida's downtowns and destinations and see how the recovery in foot traffic is going in various locations.

If you are interested in understanding the foot traffic patterns and insights for your downtown or business district, please contact us.

North Miami based BusinessFlare® Economic Development Solutions was created in 2012, in response to the need for smaller cities with limited resources to compete for economic development. BusinessFlare® is a unique, trademarked approach to local economic development that integrates market reality into a local government’s strategic plan, annual budget process, and day-to-day operations. This is not wonky big picture policy stuff; this is gritty, hands dirty, on the ground economic development implementation of proven strategies. BusinessFlare® is a unique, trademarked 6-pronged approach to economic development that focuses on the drivers of investment, common business climate themes, community connections, economic development values, key opportunities, and realistic implementation. We understand the perspective of everyone involved in economic development including businesses, residents, developers, investors, public agencies, and elected officials. www.businessflare.net

Miami | Tampa
Governing for Economic Development is now available on Amazon as an eBook and in paperback. También de venta en Español.