February 2022
Buyers and Subscribers and Donors...Oh My!
RMI's Good Life Transactional Lists allow us to connect your offer with our audience of 100% direct mail generated consumers using an array of micro-targeted categories.

Whether you are looking to connect with pet product buyers spoiling their four legged companions or gourmet food and wine lovers, we have the right customer for YOU.

Custom modeling is also available.

To find out more contact Rob Kenny.
Who's The Boss? Well, It's Complicated
As we celebrate the life and legacy of our co-founder Martin Stein, who passed away 12 years ago (March 8, 2010), we thought we'd tell a story not everyone knows.  Martin and actor Tony Danza (born Anthony Iodanza) were college roommates while attending the University of Dubuque in Dubuque, Iowa.  Danza received a wrestling scholarship to attend and graduated in 1972 with a Bachelor's in history. Shortly after graduation, Danza landed a TV role in the series Taxi playing cab driver and part-time boxer Tony Banta, and would go on to star in Who's the Boss? in which he portrayed Tony Micelli, a former baseball player, housekeeper, and single father.  Perhaps not as glamorous but equally important, Martin pursued a career in direct marketing with Walter Karl Company before co-founding RMI Direct in 1985 with John Forte.  We continue to celebrate Martin's life here at RMI by reflecting on his many contributions and keeping his memory alive through stories like these.  To us, Martin will always be the boss.
Click, Connect and Commit with AICR to Prevent Cancer

February is National Cancer Prevention Month. In recognition, American Institute for Cancer Research is launching the Click, Connect and Commit campaign to highlight awareness of major cancer risk factors. This initiative offers a step-by step guide to incorporate AICR's 10 cancer prevention recommendations into your daily routine. Take the pledge, learn about the power of prevention, and see what you can do to promote a healthy, cancer-free lifestyle.
Check out AICR's Click, Connect and Commit website here.
View AICR's list kit here.
Kentucky State Troopers Donate to CAP's Food Pantry

Kentucky State Police Troopers Scottie Pennington and Richie Baxter and Detective Ryan Loudermilk went beyond their oath to serve and protect by donating to Christian Appalachian Project's Grateful Bread Food Pantry. After seeing news coverage of Grateful Bread helping the Garrard County Food Pantry that burned down right before Thanksgiving, they knew they had to help. Barnett says, “We know the challenges of running a pantry...and how the holiday season is such a critical time to make sure that families have food on the table."
Read the full article here.
View CAP's list kit here.
House Committee Backs Bipartisan Wildlife Funding Bill

The U.S. House Committee on Natural Resources has voted to advance the Recovering America’s Wildlife Act with a bipartisan 29-15 vote. “Right now, more than one-third of all wildlife species in the United States are at heightened risk of extinction—and demand immediate conservation action. The bipartisan Recovering America’s Wildlife Act is the most significant piece of wildlife legislation since the Endangered Species Act passed in 1973,” said Collin O’Mara, president and CEO of the National Wildlife Federation.
Read the full article here.
View NWF list kit here.
RMI Drinks!
While Rob Kenny is well-known around the RMI office for his passion and expertise for cooking, he's also a mixologist. He's whipped up the following limoncello recipe several times. This surprisingly easy to prepare libation is perfect for sipping on its own, or for use in mixed drinks.

Rob's Limoncello
  • 14 organic lemons
  • 1 liter vodka 
  • 3 cups sugar 
Grate the zest from the lemons using a microplane grater, taking care to leave the pith behind. Place the zest in a 3-quart pitcher. Pour the vodka over it and stir. Cover with plastic wrap and set in a spot where it won't be disturbed, at room temperature, and let steep 1 week.

Combine 3 1/2 cups water and the sugar in a large saucepan and cook over medium heat until the sugar dissolves, stirring occasionally, about 10 minutes.

Let cool completely, then pour the syrup into the pitcher with the zest and stir. Cover tightly again and let stand for 24 hours. Strain through a fine-mesh sieve and discard the solids. Pour into clean bottles with tight-fitting caps. Refrigerate until well chilled, at least 4 hours or up to 1 month.