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You may have received an email from a satellite programming provider or read about the sudden urgency to register your C-Band antenna (dish) in a trade publication. This move impacts all television, radio and c-band data services the same and is not isolated to a particular satellite. The good news is that registration is optional. The bad news is that choosing not to could cause interference that would interrupt your services. Scott Flick with Pillsbury Winthrop Shaw Pittman recently weighed in on the topic and offers these words of wisdom
(Click here to read more)
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KBA Roadshow with Paul Weyland
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We hope to see you “on the road” in June. We are giving away one Amazon Echo at each location!
Please note:
Due to webpage difficulties, if you registered online for the Paul Weyland Training Roadshow prior to 5/10/2018, we ask that you register again. We apologize for any inconvenience. Thank you.
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Paul Weyland is a writer, speaker, trainer and university lecturer. He speaks to companies and organizations about how to increase sales and awareness through stronger marketing and advertising techniques.
Paul delivers seminars and keynotes all over the world. He taught at the University of Texas and has worked in executive positions in media, including managing broadcast stations in Prague, Geneva and London and has authored books and many articles on sales, marketing and advertising.
His speeches are filled with humor and good, succinct information. Attendees come away from the session armed with tools they can use immediately and with a much greater understanding of how to stand out from the clutter and reach out to the people who need you the most. Paul lives in Austin, Texas with his wife Nancy and his border collie Shiner...
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Chris Winkle
KBA Interim President/CEO
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I am pleased to announce that we have collaborated with Indiana, Illinois, Ohio and Wisconsin to co-sponsor the Midwest Next-Generation TV Summit, June 27
th
& 28
th
in Columbus, OH. While ATSC 3.0 offers remarkable flexibility for broadcasters, most General Managers and Engineers are not fully aware of what’s possible with technology that can seamlessly combine over-the-air with over-the-top content sources. The Summit is designed to give station personnel an overview of early ATSC 3.0 deployments and options to consider when planning for TV’s next big technological leap. Breakout sessions will also include revenue opportunities and the impact of ATSC 3.0 on advertising. This is a great opportunity to learn more about the next generation of television. Registration is only $50 per attendee. For more information on sessions and registration, please
click here.
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May's Live Seller Webinar from RAB
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Radio Advertising Bureau’s
Creative Ad Strategies Anyone Can Achieve
One-Hour, Live SELLER Webinar
TUESDAY, MAY 15, 2018
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, MAY 17, 2018
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Presented by: Brandeis C. Hall
Guest: Paul Weyland
For stations of all sizes and in every market, learn to produce compelling creative that advertisers and consumers can’t resist.
Learn to:
• Tap into your inner creative talent
• Write commercials that cut through boring clutter
• Lighten up and stop overthinking your ads
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Renewal notices were mailed from our office Friday, March 16, 2018. The deadline to renew was
Monday, April 9, 2018. If you did not receive an invoice and would like to renew your membership, please contact the KBA today!
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- July 19, 2018 @9:30 am ET, KBA Headquarters
- October 8, 2018 @ 9:30 am CT, KBA Annual Conference, Bowling Green
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KBA Annual Conference
October 8- 9, 2018
Bowling Green
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Mark Levy finishes discussing the importance of reminding your customers about the expertise that you offer them and branding yourself as the go-to media guru in your market!
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Mark Levy discusses the concept of time within the context of negotiating and the two points most negotiations center on.
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Sally Kohn gives some promotional ideas for how to capture dollars from clients who are serving people who want a pop up wedding!
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Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
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The next required monthly test will be Wednesday, May 16 at 10:37 am ET and will originate from EOC.
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This eCast is Sponsored By...
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This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.
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Wedding Planning With Pem:
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Chris Winkle
KBA Interim President/CEO
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Marti Hazel
KBA 2018 Chairperson
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