Can Advertising Scale in VR?

One of VR's prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.

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Mobile AR Users Approach 800 Million

How many devices are AR-compatible? How many of those represent active AR users? And how does that lay the foundation for AR revenue growth? Our latest Behind the Numbers installment dives in.

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Case Study: GE Streamlines Jet Engine Maintenence

Mistakes can be costly when building aircraft engines. GE Aviation deployed an AR-based assembly process and saw real efficiency gains. We examine the results and takeaways in our latest case study.

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Data Dive: VR Finishes Q2 Strong

The VR market continues to grow steadily and emit positive signs, which we recently rounded up for Q1. Now, at the end of Q2, we continue the tradition with a critical mass of milestones for another VR data roundup.

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Spatial Beats: Facebook, Varjo & XR Funding

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week we look at ads in VR, new funding rounds, and Varjo's Reality Cloud.

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XR Talks: AR is All About Location, Part III

Most location data is based on two dimensions: X & Y. These define GPS coordinates for example. 3D location data conversely adds a Z-axis to the mix to define positioning in terms of elevation. We examine in this week's XR Talks.

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Rec Room on Android... JigSpace Gets Funding... Ubiquity6 Acquired... These and other news items from the spatial spectrum fill our daily digest.
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