One of VR's prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
The VR market continues to grow steadily and emit positive signs, which we recently rounded up for Q1. Now, at the end of Q2, we continue the tradition with a critical mass of milestones for another VR data roundup.
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week we look at ads in VR, new funding rounds, and Varjo's Reality Cloud.
Most location data is based on two dimensions: X & Y. These define GPS coordinates for example. 3D location data conversely adds a Z-axis to the mix to define positioning in terms of elevation. We examine in this week's XR Talks.
What's driving XR adoption? usage patterns? product strategies? revenues? ARtillery PROanswers these questions with a streamlined intelligence vault filled with data, insights, multimedia, and analyst access. It's all about gaining a knowledge-edge and saving you time.