October Travel Update

Our latest advertiser insights, travel research, and brand-new activation opportunities including...

• Insights on how to lift brand exposure timed with industry-leading conventions

• New research about the effectiveness of experiential marketing in airports

• How to reach millions of holiday travelers in the nation's busiest airports

...and more!

Media Opportunities

A brand-new Terminal B is landing in Houston

United's latest state of the art expansion
 to their key airport hub is bringing major upgrades for our brand partners, including a 33% expansion to our airport-wide digital network!

Travel by the Numbers

The U.S. Travel Association announced exciting international travel statistics including inbound international visits expected to grow 3.4% to 70.6 million in 2026. This spike is triggered by leisure travel and supported by major global events such as the World Cup.

News and Noteworthy

The Stadium Entrance for Professional Sports and Global Brands

Out of Home advertising presents an unmatched opportunity to reach passionate consumers with money to spend at the exact moment their excitement is peaked.

Elevating Brand Presence at Leading Conventions

Airport OOH offers the ultimate touchpoint for brands looking to target industry professionals heading to some of the world's most prominent conventions. 

Winning the Winter Sports Season with Airport OOH

With just weeks until opening day at top resorts, some savvy brands are taking to airport OOH to increase their foothold during the upcoming ski season.

Research and Insights: OAAA Experientials

Experiential Marketing

1 in 2 consumers exposed to experiential marketing specifically recall activations in the airport environment



73% Gen Z / Millennials say shopping at a hyped retailer or pop-up feels like being "part of a cultural moment."

69% adults say OOH ads feel more human than online or mobile ads.

Get with the Program: PDOOH is in!

Last chance to guarantee holiday coverage...



With the peak winter holiday travel season fast approaching, top-tier programmatic inventory is still available across major hub airports—including LAX, MIA, IAH, HOU, MCO, and BOS. Now is the time to capture high-intent travelers where impact matters most.

OOH in Motion

Aviation Updates

• American Airlines is preparing to open a new Terminal A pier expansion at Dallas Fort Worth International Airport (DFW), adding 10 additional gates to support growth at the carrier’s largest hub. The expansion will make Terminal A the busiest terminal in American’s network.

• OAG announces Chicago O'Hare (ORD) is the most connected Megahub in the Americas and now has the third most destinations served of any airport in the world.

• Passengers at Orlando International Airport (MCO) will find a smoother connection to their gates beginning now as MCO launches upgraded tram service to Gates 100-129 via the Gate Link.

• Chicago Midway International Airport (MDW) invested more than $75 million to transform the airport’s concessions program, bringing more than 70 new dining and retail brands to Midway and nearly doubling the size of the concessions offering.