July 19, 2018
In Transit
Colorado Association of Transit Agencies July 19, 2018
What is Design Thinking & how does it apply to transit? This fall, CASTA brings the course from NCMM to Breckenridge with opportunities to find out and practice the concept of design thinking and apply it to transit simulations.

But first- here's a quick overview of the concept of Design Thinking, how it relates to transit- particularly, mobility management and a recap of course logistics this coming October.
Design Thinking Course
Location: Breckenridge, CO
Trainer: Amy Conrick
Date: October 2-4, 2018
Time: 12:00pm-12:00pm
What Is Design Thinking?
Have you been stuck on solving a complex problem with many facets? Do the common and current customs of inquiry and action provide the support you need to meet the emergent challenges in today’s workplace? If you answered “no” to one or both of these questions, Design Thinking could be the answer.

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify strategies and solutions not apparent from our initial understanding. Leadership today requires creativity, implementation, and effective judgement—thus great leaders are also, by necessity, great designers. Steve Jobs once said, “The broader one’s understanding of the human experience; the better design we will have.”

Design Thinking, or human-centered design, is a process that starts with understanding and building a deep empathy with the people who will be impacted by the outcome.
While focusing on linear thinking limits our ability to fully understand the whole issue, Design Thinking provides a process to focus on stakeholders in order to discover inclusive solutions. Harold Nelson and Erik Stolterman, Professor of Design at Carnegie Mellon University and Professor of Informatics at Indiana University, Bloomington, respectively, where quoted by The Design Way in 2012. They stated, “Wisdom – specifically that which we call design wisdom – is a much richer concept than problem solving, because it shifts one’s thoughts from focusing only on avoiding undesirable states, to focusing on intentional actions that lead to states of reality which are desirable and appropriate.”

Leaders who create a design culture are also creating a protective environment that provides the space and freedom to foster a process that is both powerful and vulnerable. Such processes nurture generative human agency and inquiry that have the potential to lead us through the complex challenges of today.

This article was first published by the Employers Council by author Julie Auger, ODL Consultant, MOD on May 29, 2018 under the title Design Thinking, or Innovation by Process.

How Does Design Thinking Intersect with Mobility Management?
Although the concept of Design Thinking expands beyond the transit industry, its a perfect concept to restructure and rethink the way that mobility management happens in your community.

All of our Colorado mobility managers search for innovative ways to solve their unique problems, and Design Thinking pushes the limits of that innovation to the newest frontier of problem solving. Managing the transit outreach and connections in each community seems to innately require some thinking about the end user and setting up transit to fit them, but with operational restrictions and challenges often times coming in place first, it can be easy to overlook.

Design Thinking can help! Learn to shift your thinking to include the transit rider first as you set up your transit system or new service areas, in the ways in which you market your services and make connections in your community, in how you create and coordinate policies, and help make stronger, lasting connections that work for the long haul.
How Does Registration Work?
Please visit the CASTA training calendar, or click on the registration link above to register for the Design Thinking course hosted by CASTA this October.

This training will happen in tandem with the activities at the RIBTC/ Colorado Day Conferences. If you are interested in attending Design Thinking ( a FREE course! ) you MUST register at the link above. Meals will be provided for the design thinking training course.

For those interested in attending the Design Thinking course AND the Colorado Day activities and sessions, please register for the Colorado Day Only conference at www.ribtc.org in addition to the Design Thinking course. This allows you to attend CASTA activities like the CASTA Awards Dinner, CASTA Membership Meeting, Committee Meetings, and additional CASTA sessions you might be able to squeeze in!

If you are in need of lodging for the course, please visit the RIBTC website and find a room in the RIBTC block of rooms at the Beaver Run Hotel.

We hope to see you this coming October and please contact Ariane Bergen at arianeb@coloradotransit.com or 303-839-5197 for help with registration or additional questions you might have!
CASTA: Working towards safe, convenient, affordable, and accessible transportation for all Colorado residents and visitors. 
CASTA | Colorado Assocation of Transit Agencies | 303.839.5197 | 303.832.3053 | info@coloradotransit.com | www.coloradotransit.com