These Toys Are Hot, Hot, Hot! Check out the 20 hottest toys of the year, and grab them while you can! See the Full Guide...

Are You Ready to (Word) Party? Baby Lulu is! Check out new Word Party toys from Snap Toys! Watch the Full Video...

Crayola Color Chemistry Teaches the Science of Color Get ready to dive into a world of scientific wonder. Read more...

Antsy Pants Play Sets Inspire Future Careers Want to be a pop star or a veterinarian? These playhouses can help! Read more...

Pace Maker Extreme Is a Shockingly Fun Game It’s electric! Boogie woogie woogie. Read more...

AR and VR Bring a New Reality to Play Tech expert Robin Raskin comments on the latest AR and VR toys coming to a toy box near you. Read more...

The Hottest Toys of the Year at Holiday of Play Marissa DiBartolo shows AP-TV her top toy picks! Watch the Full Video...

Something NEW is Hatching: FRIDAY! Be the first to see what’s inside the NEWEST HatchiBabies eggs—and enter to win your own! RSVP here...

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