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Thank You to Our Sponsor of This Edition of CAWA Connections

Automotive Distribution Network
March 8, 2018 Week In Connections

Mike Mohler of the Automotive Parts Services Group Elected as the 2018 Secretary to the CAWA Board of Directors
At the February Leadership Meeting, the CAWA Board of Directors elected Mike Mohler of the Automotive Parts Services Group as their 2018 Secretary to the Board of Directors. Mr. Mohler is Executive Vice President, Vendor Relations and Product Strategy, at the Automotive Parts Services Group, which is a collaboration between the National Pronto Association and Federated Auto Parts Distributors. In his current position, Mohler is responsible for the overall management of The Group's vendor relationships and overall product/brand strategy. Mohler is also actively involved in many other corporate activities, including marketing, training, data-warehousing and strategic planning. 

"We are pleased to have someone of Mike's caliber step up to an officers' position within the Association and we look forward to his many years of service and contributions to CAWA", commented Jack Gosnell, Chair of the Board of Directors upon Mr. Mohler's election. "I am honored to have been selected as Secretary to the CAWA Board of Directors. Upon considering CAWA's distinguished track record of staunch member support and their utter devotion to local, state, and national industry advocacy, I am delighted to continue my service, as Secretary, in the Association's continued race for member and industry relevance - not only for today but for all of the tomorrows yet to come", Mohler commented upon his election.

In other election news, the CAWA Manufacturers Advisory Council (MAC) elected Jeanette Lorenzo of NAME, Inc. as 2018 Chair and Bob Leone of ADVICS NA as the Vice-Chair for the year. "These two individuals have served in the past and do an excellent job in facilitating the MAC's agenda and work", commented the Association's President & CEO, Rodney Pierini. "We look forward to the participation and contributions of all our volunteer leadership and anticipate a stellar year for CAWA", continued Pierini.

CAWA would also like to thank the following companies for their sponsorship of the February Leadership Meeting:






Contemporary Industry Issues Presented at CAWA's Educational Forum Last Month in Napa
Attendees at the Forum were treated to informative and valuable presentations from guest speakers. Presentations included:
  • "A National Update on the Auto Care Legislative Agenda in the 115th Congress", (see here) presented by Aaron Lowe, Senior Vice President, Regulatory and Government Affairs, Auto Care Association  
  • "Ecommerce and the Changing Needs of the Repair Shop", (see here) presented by Greg Kirber, CEO, Parts Tech Inc.
  • "Warranty Rights - What You and Your Customer Should Know", (see here) developed by CAWA's Director of Government Affairs, Jennifer Zins and presented by CAWA's California Legislative Advocate, Gary Conover  
  • "A New Standard for Auto Repair Software", (see here) presented by Carolyn Coquillette, CEO , Shop -Ware Inc. 

"Educational Forum attendees listen to presenters" 


The presentations were very well received by the 100+ attendees at the session which included a YANG Regional Meet-Up. The next Educational Forum is scheduled for Friday, June 22, 2018 in Newport Beach (at The Renaissance Hotel). Watch for registration materials in May or contact for further details. Another member benefit.

Educate Your Customer and Their Customers - How to Responsibly Recycle Your Car Battery
lead battery
Lead-acid batteries are the most recycled consumer product, according to the Environmental Protection Agency. At a 99 percent recycling rate, that is more than paper, glass and cardboard. In fact, the typical new lead-acid battery contains 60 to 80 percent recycled lead and plastic. With more than 1 billion vehicles on the road across the globe, there's a constant stream of batteries in need of recycling. Getting rid of an old car battery isn't quite as simple as throwing the old one away. Each lead-acid car battery contains about 20 pounds of lead - which is a significant amount and is quite valuable. Lead-acid batteries can be easily recycled, and in some cases, you can get paid for your efforts. See recommendations here.

Going to AAPEX in October - Get that Room Now
AAPEX attendees can book their rooms now on the AAPEX website,, to receive discounted rates at Las Vegas hotels during AAPEX 2018. The event represents the $740 billion global automotive aftermarket industry and will take place from Tuesday, Oct. 30 through Thursday, Nov. 1, at the Sands Expo in Las Vegas.

CAWA's annual dinner meeting (on Sunday, October 28th), where funds are raised for the scholarship program, kicks off Industry Week again this year. Contact for information.

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The Most Important Sales Conversation
Sales Success There is a much overlooked aspect of sales success that is rarely talked about and people pay little attention to, it is: self-talk. The most important conversation is the one you have with yourself. The reason that conversation is so important is because the words and language you use both reveal and reinforce your beliefs about yourself and the world. Those beliefs dictate the action you take, or don't take, and ultimately determine success or failure. If you have a problem selling, you more than likely have a self-talk problem.

The difference between the top salespeople and everyone else, is that the top people became aware of their negative self-talk and beliefs and reprogrammed their language and beliefs to positive ones, or, they were one of the lucky few who received positive programming right from the get go. The latter by the way is the exception, most of us received negative programming growing up. Either way, if you want to become a champion, you need to ensure that your self-talk is positive, upbeat, and supports you. More here. Source: John Chapin

The High Stakes Aftermarket Telematics Game
Telematics By 2020, 90 percent of the vehicles sold in the U.S. will be equipped with technology that communicates with the OE vehicle manufacturer and their dealer network. The OE dealer network will receive trouble codes and symptoms the moment they occur. You can be sure they'll use that information to their advantage to proactively market service to the vehicle owner. This will create a disadvantage for the independent aftermarket when it comes to servicing the computer-controlled (nearly everything) components of a modern vehicle. Read more here. Source: Scott Luckett

DACA Decision: Employer Update
The U.S. Supreme Court's recent denial of a Trump administration bid to expedite a legal challenge to the Deferred Action for Childhood Arrivals (DACA) program means, for the time being, employers can continue to legally employ Dreamers with DACA status. See this link for details. Should you have any questions regarding this information, recall as a member you receive up to ½ hour per month of FREE legal consultation. See to find the CAWA attorney in your state. Another member benefit. Source: Our Friends at the California Chamber of Commerce

CAWA 2018 Scholarships - Apply Now Through the End of March (31)
Interested in receiving a scholarship from the Association for your employees, children, family members and others who would be welcomed into the auto care industry? Applying is easy! The online application process allows students interested in aftermarket careers to submit one application each year online at and receive consideration for several scholarships. Funds for scholarships come from generous CAWA members and the University of the Aftermarket Foundation. For more information, see or contact CAWA Member Services at . Another member benefit.
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