Talk about fake news: Forbes reported last year on the
prevalence of fake followers among social media influencers, but now it's the influencers themselves who aren't real. This week the New York Times reported on "virtual influencers" on social media, who seem human, but are
actually computer-generated characters marketing consumer goods with real-sounding names and identities. One of them, Lil Miquela, had 1.6 million Instagram followers by the time she was was cast into the limelight by a recent (
and controversial) Calvin Klein commercial featuring supermodel Bella Hadid. In January, TechCrunch reported that Lil Miquela's creators
closed on a $125 million investment round, ensuring you'll be seeing many more virtual influencers in the years to come.