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Vol. 2 Issue 34
Considerations for the week ahead and important things gone by...
Save the Date!
December Annual Meetings Luncheon | December 6th | 11am - 1pm

Please mark your calendars to join us for lunch on December 6th in Carpinteria.  

We are in the midst of putting the final touches on a lunch you won't want to miss.  Plan to celebrate a year's worth of work and hear what's in store for 2014.

The luncheon is in conjunction with our annual end of year meetings.  Farms are encouraged to attend some or all of the CCFC's committee and board meetings.  

To RSVP, please contact Janice Wills-Curtis,  Lunch will be $35/person or $60 for 2.
How Does She Do It?
Facebook Features Farmgirl Flowers
Christina Stembel of Farmgirl Flowers highlights her success with social media marketing.
Operating out the San Francisco Flower Mart, Christina Stembel and her team at Farmgirl Flowers was recently featured by Facebook in their "Facebook for Business," series.  

The article included a video interview with Christina, explaining how she has been able to successfully leverage Facebook to market her small business in San Francisco that only purchases #CAgrown flowers.  

Learn more about Farmgirl Flowers and 4 Ways You Can Leverage Facebook for your marketing purposes: 

Congrats Christina and thank you for supporting the flower farmers of California. It is making a difference!
Farmgirl Flowers Featured by Facebook
Click on the image to watch the video featuring Christina and her team at Farmgirl Flowers.

Meet Kendall Farms
Kendall Farms Featured at Vons "Meet the Flower Farmer" Event

The continued "Meet the Flower Farmer" focus by retailers is a welcome change in the promotion and marketing of flowers at retail.  This weekend, Kendall Farms enjoyed the opportunity to be featured at another "Meet the Flower Farmer" by Vons/Safeway at their Solana Beach location.  

Kendall Farms President Troy Conners shared: 

"It was great to interact with customers, learn more about what matters to them and share what we do at our family farm that is directly in line with those concerns.  It was exciting to see their appreciation and support for our California Grown flowers.  People certainly want local." 

Kendall Farms flowers on display at the Solana Beach Vons "Meet the Flower Farmer" event.
You know where these flowers were grown!
Fresh, local, CA Grown...

Collaborating Locally for AgriCulture
Monterey Bay Greenhouse Open House Collaborates with Santa Cruz Farm Bureau

This weekend CCFC's Event Coordinator Kathleen Williford shared the success of the Monterey Bay Greenhouse Growers Open House with attendees of the Santa Cruz Farm Bureau's AgriCulture dinner event.  AgriCulture is a progressive dinner that is meant to help highlight the value of agriculture in Santa Cruz County.  
The table was set for an important opportunity to tell our story.

Williford worked with Santa Cruz Farm Bureau Executive Director Jess Brown to host the dinner portion of the event at CCFC Commissioner Jennifer Everett's farm, California Floral Greens.

"It was an awesome event," shared Williford.  "People were very impressed with our early success as an event and really impressed that we've raised over $26,000 for local non-profits.  Something we can all be proud of." 
[New Post] Why is it so hard to find American Grown Flowers today?
Field Position |

Last week's blog post received some great attention with 175 likes on Facebook, good comments on Linkedin and 16 shares.
Click here to read the latest blog post on Field Position.

The F.R.A.M.E. Report
Summaries for Week 42

Would you like to receive the complete F.RA.M.E. Report each week?  
Sign up to become a participant in the CCFC's F.R.A.M.E. program today!
Thank a Farmer

10 Reasons to Thank a Farmer

Pic of the Week
by Brian Wheat

I've always thought that I was a cartoonist in another life, which is why I always appreciate and enjoy a person who thinks and communicates through cartoon.  

The latest from Brian Wheat, just in time for the holiday...

What I'm Reading
California Cut Flower Commission
PO Box 90225
Santa Barbara, California 93190-0225

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