Wisconsin is taking steps to boldly claim its rightful place as the state of cheese and answer the question, "Why Wisconsin?" As Florida is to oranges and Maine is to lobster, Wisconsin is to cheese. Stated in the new brand anthem video, "Wisconsin is one of those places with certain people who do a certain thing better than anyone else, anywhere." That thing is cheese.
The holiday baking and cooking season is fast approaching, and Dairy Farmers of Wisconsin is driving demand for Wisconsin butter by encouraging consumers to check the label to make sure it’s local butter that they are buying in the grocery store.