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Notes from a New Weekend Organizer
by Roger Eaton
I’ve been dancing for 31 years and traveling to dance weekends for 25, but Cleveland Butterfly Twirl (September 12-14) was my first attempt at coordinating a dance weekend.
Picking a weekend that was not in conflict with another dance weekend was my first priority. I knew that being a new event, I needed people to walk away from the experience in awe. With that in mind, I chose two very popular bands, two very popular callers, and a well-known sound person, all from different areas, in the hopes of drawing dancers from around the country. I added a great venue.
Setting the price for the weekend was a bit more challenging since I wasn’t sure what exactly my costs were going to be. I planned on a budget of $20,000 and worked back from there. A dedicated business PayPal and business checking account were set up to collect the money. By joining CDSS as an affiliate, I was able to get insurance for the weekend, as well as setting up Cleveland Butterfly Twirl as a nonprofit.
Unexpected issues included costs associated with setting up an EIN with the IRS and website design/domain fees. Travel, housing, and instrument/equipment logistics for musicians, callers, and our sound tech also presented a puzzle. My promotion strategy included setting up social media profiles, creating an attractive and informative website, flyer distribution, word-of-mouth, and even t-shirts worn at other dance events advertising the weekend.
Once I had the price set where I thought I’d be able to cover things, I decided to offer a 50% discount for the weekend for anyone under 30. This brought in 29 young people. Four people who had paid full price for the weekend were not able to join us but asked to donate their registration fees. We used those paid spots to bring in eight students from Oberlin College at no cost to them.
I could not have done any of this if it wasn’t for this wonderful community we belong to. I talked with numerous coordinators from other dance communities—many on multiple occasions. Everyone was open to answering all the questions I had. The bands, callers, and sound tech were also there to offer suggestions, as was CDSS.
Organizing a weekend for the first time was a test of patience. How many dancers would come? Registrations came in slowly. Were they going to pick up? In the end it all worked out, and we are going to do it again. But next time, I’ll have committees to help.
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Cleveland Butterfly Twirl was supported with a CDSS Community Grant.
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