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EXECUTIVE COMMITTEE CORNER
MEMBERSHIP - AREA D VP - ALISON ECCLESTON
Membership Branding is about clarifying your message, strengthening your story, and inviting others to belong. Branding shows the world who you are, what you value, and what you are doing. When your mission, logo, tagline, story, and website work together, they help people see the heart of your club and invite them to become part of it.
Part three, Shape your club’s story.
A strong club story helps members and prospective members understand not only what your club does, but why it matters. The story should be short enough to share in conversation and meaningful enough to create connection.
· Who is the heroine of your club story?
· What did she have to overcome?
· How did joining the club solve her problem?
· Can members tell the story simply and consistently?
· Activity: Draft a 30-second version of your club story. Focus on the problem, the people involved, the action taken, and the difference your club made.
Membership Branding is about clarifying your message, strengthening your story, and inviting others to belong. Branding shows the world who you are, what you value, and what you are doing. When your mission, logo, tagline, story, and website work together, they help people see the heart of your club and invite them to become part of it.
Part 4 will be here next week.
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