THE PRESIDENT'S PERSPECTIVE

What does “having a brand” really mean?

A brand emotionally connects you to your audience. It is what you stand for as an organization; it is your reputation. Someone may have heard of your club, but a good brand ensures they already know what you do. There is a difference. Using the rebranded GFWC emblem could result in extra focus. (This is straight from the GFWC Communications and PR tool kit on the member portal. Check out other resources for marketing, public speaking, newsletters, more.)

For extra impact always include the GFWC logo on communications to prove your club’s worthiness and reputation.

Regarding this CFWC administration theme logo “flying heart”: I want to spotlight Luanne Arredondo, the immediate past editor of the California Clubwoman, now serving as president of the Foothills District. Thank you, Luanne, for designing the theme logo for this administration. It is a creative take-off from the time honored CFWC logo which conveys a message of knowledge, aspiration, loyalty.

While many of you have embraced the new “flying heart” logo, remember to also include the GFWC and CFWC emblems on your communications. This brand is now recognized worldwide. National and state federations have an alliance to work together.

Continue to be useful, be loving, be federated. Chris

CFWC JENNIE AWARD - VICKI HOLDEN, CHAIR

Who Will Your Club Nominate for the GFWC Jennie Award?

Every club has one.

She may not seek recognition. She may quietly serve behind the scenes, lending a helping hand whenever needed. She may be the first to volunteer, the last to leave, and the one others count on when challenges arise.

The GFWC Jennie Award was created to honor women whose lives exemplify service, leadership, and perseverance. Named for GFWC founder Jane Cunningham Croly ("Jennie June"), the award recognizes extraordinary women whose contributions extend beyond Federation and into their communities, churches, schools, workplaces, and families.

The Jennie Award is more than a recognition of accomplishments—it is a celebration of character, resilience, and the lasting difference one woman can make in the lives of others.

As you attend meetings and projects, take a moment to look around. Is there a member whose story deserves to be told? Someone whose service inspires others? Perhaps your club's next Jennie Award nominee is already among you. Start the conversation today.

As more information and instructions are received from the new GFWC Administration, they will be posted on www.cfwc.org under Forms.  All questions should be directed to cfwcjennieaward@gmail.com

LEGISLATION & PUBLIC POLICY - KATHY HOLM, Chair

The Project below was awarded the #3 Top State Project and the Creativity Award sent to the GFWC. It also was awarded a club award as a medium club at the State Convention in Ontario. Congratulations, Beaumont Woman’s Club!

Barstow Woman’s Club (CA) – “Being a Voice for the Voiceless”

Members of the Beaumont’s Women’s Club undertook a letter-writing and public awareness campaign to advocate for the creation of a dedicated animal shelter serving the San Gorgonio Pass area. This project was developed in response to an urgent community need and reflects the Club’s commitment to civic engagement, humane responsibility, and effective public advocacy. Club members wrote postcards and letters urging elected officials to prioritize the development of a local animal shelter. The correspondence emphasized public safety concerns, the strain placed on law enforcement and volunteers, and the need for a long-term regional solution to animal welfare in the rapidly growing Pass communities. By directly engaging with decision-makers, members exercised their voices as informed citizens advocating for responsible public policy. The club intends to continue this campaign until a dedicated animal shelter is present in their San Gorgonio Pass community.

Just a thought ......

"Today I will do what other's won't, 
so tomorrow I will do what others can't."

--Jerry RIce