Region 7 News & Updates

Kentucky & Tennessee

April 2023 | Issue 1

The content contained in the articles herein are for informational purposes only and are not intended to be relied upon as professional counsel/advice. In addition, CHOC does not provide any warranties of any of the information/advertisement(s) contained herein. The reader should obtain the necessary professional counsel and/or rely on their own independent research in determining whether the information contained herein is applicable, relevant and/or compliant with all laws, rules, regulations and brand standards.

HAPPY SPRING 2023 REGION 7!

Greetings to you all!

 

Hope everyone’s year is off to a great start. Spring is here, and now that Covid is becoming a norm, President Biden is planning to lift all Covid bans by mid-May. Hopefully we will see a surge in international travelers arriving into our country. We are also hopeful that the virtual, work from home routine is ending soon, and we will see our corporate business travelers again.

 

On the same token, the challenges we face are still very much present, with employee shortages, rising interest rates, supply chain shortages, and last but not least, inflation slowly creeping up. Furthermore, it has been quite difficult to train and retain existing employees longterm. Our industry has always remained resilient and will continue providing the best services at our hotels as we prepare for our busy season. 

 

Our 67th annual Choice convention is coming up in Las Vegas from April 25-28th. We look forward to meeting all of you at the CHOC business session on Tuesday, April 25th, and the town hall meeting on Thursday, April 27th. 

 

I truly appreciate the opportunity to serve our region as your director. Please reach out to me, or any of the national team members on the CHOC Board, for any questions or concerns. We also encourage you to contact your local, state, and national legislators regarding issues such as the overtime rule and joint employer independent contractor.

 

Darshana Patel

Director, Region 7  

CHOC Mission Statement:

Representing the Licensees of CHOC through a unified voice, protecting the greater interests of its members by providing ideas, advocacy programs, and services.

Tell Congress: Oppose the PRO Act

The Protecting Right to Organize (PRO) Act has once again been introduced in both the United States House and Senate. This radical bill includes numerous provisions that violate workers’ rights of free choice and privacy, infringe on employers’ due process and free speech rights, cost millions of American jobs, and threaten American small businesses and vital supply chains.  

Take Action Now!

2022 National Average was 29:1 ROI

Join your Region 7 Co-Op Marketing Program here!

Enjoy all the benefits (and none of the stress) of a regional marketing plan.


What are the benefits of participating in the Co-Op Marketing Program?


  • A regionalized marketing plan that complements existing national strategies
  • Co-Op Participating hotels receive priority placements on regional landing pages
  • Results, measurement, and monthly revenue tracking at your fingertips

Four tips to protecting your pillows and mattresses


Now more than ever, guests prioritize cleanliness when comparing hotels. They don’t want to worry about bed bugs, dust mites or bacteria when lying down for a peaceful night’s rest.


Read more from Hotel Business

Upcoming Events

Save the Date:

  • April 25th - CHOC Business Session 1PM - 2:45PM - Choice Annual Conference - Las Vegas, NV
  • April 27th - Regional Town Hall 1:15PM - 2:45PM - Choice Annual Conference - Las Vegas, NV
  • August 3rd - Town Hall - Louisville, KY
  • November 5th - 7th - Owners Investment Conference (OIC)
Resources

Covid-19 Resources

(click to go to website)


CDC Coronavirus


Tennessee Health Department



Kentucky Health Department


Legislative Contacts

(click to go to website)


US Senate



US House of Representatives


Tennessee General Assembly


Kentucky House of Representatives

Additional Resources




Vendor Feedback to Choice:

888-797-7911 or

procurementservices@choicehotels.com

HealthiestYou by Teledoc is a supplemental insurance to help you and your family with Tele Medicine visits. For $9.00 a month this will cover you and your family. For more information click on the logo above to read about it

WorkingAdvantage is Free to sign up and here you will find discounts on a variety of program and resources from movie tickets, to store membership discounts. To take advantage of this Free program click the logo above to sign up!

Email your CHOC Region 7 National Leadership

Darshana Patel, Director

Neil Mistry, Vice Director

Alex Mistry, Delegate

Hiren Shah, Delegate

Email your Regional Advisory Board

Joy Taylor - RAB Member

Alpesh Patel - RAB Member

John Solarz - RAB Member

CHOICE HOTELS OWNERS COUNCIL

4200 Morganton Road, Suite 200-13

Fayetteville, NC 28314
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