CID originally partnered with the founder of Seaga in June 2019 to support management in the execution of their growth plan. As the business quickly expanded, CID invested in additional management team members, systems, product innovation, and marketing capabilities, all fundamental to Seaga’s long-term success.
Eric Bruun, Partner, and Cory Heck, Managing Director, led the transaction for CID. Baird served as the exclusive transaction advisor and Ice Miller acted as legal counsel to CID in this transaction.
About Seaga Manufacturing
Seaga is headquartered in Freeport, IL, with a global presence anchored by facilities in the US and India. The Company’s inventory vending and dispensing solutions serve the industrial, water filtration, healthcare laundry and food & beverage markets. Seaga's intelligent, customized solutions enable customers to improve inventory management, demand planning, inventory costs and shrinkage, all while providing safer product access.
About CID Capital
CID Capital is a private equity group that makes control investments in high-quality, lower-middle market companies that have shown a track record of success. For companies that have reached a performance level that finds them transitioning beyond being an entrepreneurial business, CID delivers the planning, experience, resources and capital to overcome critical constraints and build long-term value.
