July 10, 2018

CLOCC and Partners Promote Healthy Lifestyle Messaging With Support of Kohl's Cares 

With summer under way, CLOCC has commenced efforts to promote the 5-4-3-2-1 Go!® healthy lifestyle message in targeted neighborhoods across Chicago as part of a community-wellness initiative supported by Kohl's Cares ®.

Teaming up with the Chicago Park District and the Chicago Bicycling Ambassadors, staff from CLOCC and Lurie Children's Hospital's Injury Prevention and Research Center (IPRC) recently handed out hundreds of bicycle helmets to children in selected neighborhoods in order to facilitate safe physical activity in the summer months. IPRC also concluded 53 park safety inspections this past spring as part of the initiative.

In late June, Chicago Park District summer camp staff in select parks were trained by CLOCC experts on techniques for disseminating the  5-4-3-2-1 Go! message to summer camp attendees. The curriculum includes "Go Games," which emphasizes nutrition education while participants are simultaneously engaged in physical activity. The healthy programming will span the duration of the summer camps.       

Since 2001, Kohl's Cares has committed nearly $13 million to Lurie Children's programs through Kohl's Cares, which sells children's books and toys. Kohl's donates 100 percent of the net profit to charitable initiatives nationwide. Learn more about Kohl's support of CLOCC and Lurie Children's here
Photo: WIC

Trump Administration Draws Widespread Criticism from Breastfeeding Advocates

On Sunday, July 8th, the New York Times published its own account from the United Nations-affiliated World Health Assembly gathering in Geneva, in which American delegates appeared to act in opposition to a global resolution supporting breastfeeding and regulating the marketing of infant formula. According to the Times, the U.S. oppositional stance escalated to political threats aimed at members of the Assembly who were slated to support the measure and also included threats to cut U.S. financial support of the World Health Organization (WHO). The resolution would eventually pass with significant changes to the language related to formula marketing. The incident, as reported, marks a dramatic shift from America's past efforts to promote breastfeeding as a best-practice across all populations, including developing nations. 

The Trump administration was quickly and roundly criticized for, on the surface, prioritizing the formula industry and the large pharmaceutical corporations that drive it while ignoring the well-founded scientific support of breasfeeding. The President has recently denied the anti-breastfeeding narrative via social media, however The Times has stood by its account of the Assembly proceedings.     

Health advocates around the world have responded to the development with resolute defense of the benefits of breastfeeding. "We are stunned by reports of U.S. opposition to a resolution at the World Health Assembly this spring aimed at promoting breastfeeding," said Dr. Georges Benjamin, executive director of the American Public Health Association. "The scientific evidence overwhelmingly supports breastfeeding and its many health benefits for both child and mother."

Here in Chicago, CLOCC has included breastfeeding as one of the key approaches to addressing the childhood obesity epidemic. The Consortium works with local labor and delivery centers to achieve Baby Friendly status, as designated by Baby Friendly USA, which helps hospitals adopt policies and practices that support initiation of breastfeeding immediately upon delivery. CLOCC also works to improve community environments to support breastfeeding women. Learn more here.   
Breastfeeding in the News
It's PlayStreets Week in Chicago

Since 2012, Chicago's PlayStreets events have been a key opportunity to promote physical activity and healthy eating in communities where safeplay spaces are limited and where there are higher incidences of childhood obesity and sedentary behavior. 

This year, Chicago Mayor Rahm Emanuel has designated the week of July 9-15 to celebrate and encourage the PlayStreets community. 

PlayStreets invites children and their families to get and stay active in the neighborhoods where they live.  Events take over a residential block, closing it off from traffic for three to four hours and transforming the area into a play-filled summer oasis that includes sports activities, dancing, games, fitness classes, healthy snacks and bounce houses. 

In summer 2017, more than 25,000 residents participated in PlayStreets events and the program celebrated it's 100,000th participant at the dedication of the Brighton Park Elementary School playground.

5-4-3-2-1 Go! Resources
fiveSMART Resources

  • The Hearst Health Prize, in partnership with the Jefferson College of Population Health in Philadelphia, is accepting applications for the 2019 Hearst Health Prize. The winner will receive a $100,000 prize, with $25,000 awarded to up to two finalists, in recognition of outstanding achievement in managing or improving population health. The goal is to discover, support, and showcase population health programs that have made a measurable difference. Submissions must be received by August 9, 2018. Click here for details.  
  • The Centers for Disease Control (CDC) Division of Nutrition, Physical Activity, and Obesity is now accepting applications for the next  Racial and Ethnic Approaches to Community Health (REACH) program cycle. The 5 - year cooperative agreement will "provide funding to communities to improve health, prevent chronic diseases, and reduce health disparities among racial and ethnic populations with the highest risk, or burden, of chronic disease." Deadline, July 16th. Click here for details. 
  • Healthy Eating Research has released its 2018 Call for Proposals featuring two types of awards aimed at providing advocates, decision-makers, and policymakers with evidence to promote the health and well-being of children through nutritious foods and beverages. Concept submissions are due July 18th. Click here for details.   
T he Consortium to Lower Obesity in Chicago Children (CLOCC) is a nationally recognized leader for community-based obesity prevention. We support, coordinate, and unite partners to promote healthy and active lifestyles for children and families. Our multi-sector approach emerged in Chicago and can be adapted for use anywhere.