Your copy should address 3 key questions: Who am I writing for? (Audience) Why should they care? (Benefit) What do I want them to do here? (Call-to
This is the season to celebrate the birth of Christ. So, let's be mindful to retreat, refocus and be refreshed as we do the work of the ministry. s care? (Benefit) What do I
a great offer by adding words like "free
Create a great offer by adding words like "free" "personalized" "complimentary" or "customized." A sense of urgency often helps readers take an action, so think about inserting phrases like "for a limited time only" or "only 7 remaining!"