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Tuesday, April 11, 2023
9:00 -10:00 AM ET
$674 billion. That is how much money franchising generates every year in the U.S. alone. Franchising is an effective, enduring, and lucrative way of doing business. Yet, franchising is often absent in entrepreneurship education and franchisors/franchisees are often not seen as being entrepreneurial.
Join Ab Igram, Executive Director of the Tariq Farid Franchise Institute to learn how and why Babson College (USA) is working to change these perception with a new institute, research and scholarship initiatives, experiential opportunities for students, and a plan to incorporate franchising across the curriculum.
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