Consumer VR will grow from $1.6 billion in 2016 to $11.5 billion in 2021. But what’s driving that revenue growth? It’s a combination of hardware, software and falling prices for headsets. We unpack the rationale and drivers in the latest ARtillry Intelligence data release. READ MORE
AR apps can have lots of novelty appeal... but it wears off quickly. How do you avoid that trap? It's all about finding ways to engender re-playability and sustained value. Look to social components, game mechanics, utility and frequent actions like communications. READ MORE
Enterprise XR is starting to show real ROI. But what are the specific areas where the biggest opportunities lie? Education and healthcare not only have the greatest VR demand but the least supply, indicating an opportunity to close the gap. READ MORE
Most technology is interruptive. In rare cases, it does its job with minimal invasiveness — a “less is more” design-principle that applies to AR, given its potential as an always-on but ambient utility. This is at the heart of calm tech, an approach espoused by tech visionary and UX designer Amber Case. READ MORE
ARtillry Intelligence has projected steep growth for AR & VR, but what are the revenue drivers? Consumer VR leads today but Enterprise AR will eclipse it soon. We go behind the numbers in the latest episode of ARtillry Briefs READ MORE
With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer  ARtillry Insights. READ MORE
VIDEO
WINE COMES TO LIFE IN AR
XR REVENUE PROJECTIONS
XR ENTERS THE CLASSROOM
HOW DO WE CALCULATE FIGURES?