WINTER 2022-2023

We apologize for the duplicate email - one of the links to our Santa's Trains recap video changed. We wanted to make sure our park patrons had the opportunity to see the video. It is correct below. Thank you!

Happy New Year!

The park was bustling with holiday spirit over the past month with the return of Santa's Trains and our annual Winter Wonderland Light Display. It was so great seeing this event come back in such an astounding way for our community. Read more about the brief recap of Santa's Trains in this newsletter.

We also ran our first "Celebrate the Holidays in Florence" contest, a monthlong competition among local businesses to showcase their holiday spirit leading up to Santa's Trains. After thousands of votes among ten great organizations, we were able to crown our first winner! Check out the final results below.

Lastly, as many have heard, I am proud to have been named permanent Executive Director of Look Memorial Park after serving in an interim basis over the past several months. I am looking forward to an exciting 2023 and beyond with our outstanding park community. Thank you for all of the support we received in 2022 - this park is special because of each and every one of you.

I look forward to seeing you in the park soon!

Justin M. Pelis

Executive Director

Santa's Trains Returns to Look Park

The return of Santa's Trains resulted in a grand total of 15,210 people stopping by our 10-day holiday event. To put it in perspective, when we last ran Santa's Trains in 2019, we hosted 9,118 people over 14 days!

We cannot thank our generous sponsors enough (who can be seen at, along with fantastic volunteers, staff, and community leaders.

Visit our Facebook and Instagram pages to see our abundance of photos from all ten nights!

Relive the holiday magic with the fun walkthrough video below of this year's Santa's Trains, courtesy of Jay Ducharme, friend of the Pioneer Valley Model Railroad Club.

Watch the Santa's Trains Recap Video

1st Annual Celebrate the Holidays in Florence Contest

Pictured (L-R) Matt LaCoille, Development Director, Lauren Pacosa, Owner of Groundings, Justin Pelis, Executive Director

Our first annual “Celebrate the Holidays in Florence” contest is complete! Congratulations to Groundings Gift Shop for winning with over 1,000 votes!

A special thank you to the nearly 3,000 people who voted in the contest, and to the 10 amazing Florence businesses who participated. Make sure to give them a visit during this year!

Florence Barber Shop

Full Circle Bike Shop

Mineral Hills Winery at Godard’s Red Hen Farm

Cooper’s Corner

JJs Tavern

Miss Florence Diner

Finck & Perras Insurance Agency Inc.

Glow Beauty Bar

High Five Books

Pelis named permanent Executive Director

The Look Park Board of Trustees has voted unanimously to name Justin Pelis the 5th Executive Director of Look Memorial Park. Pelis has served as the Interim Executive Director since July 29.

"Look Memorial Park is special to so many people. It evokes a different meaning to everyone, but in the end, the park is a place where memories are built between families and community. I’m proud to be the newest Executive Director of Look Park where my vision and contribution will live on in the hearts of the community for years to come. That was the intent of Mrs. Fannie Look when she set forth to memorialize her late husband Frank Newhall Look in 1928. As Executive Director, I honor the responsibility to preserve Mrs. Look's vision while also being responsive and adaptive to the changing needs of our patrons and communities. Thank you for your unwavering support and I look forward to seeing you in the park!"

-Justin Pelis

Ways to Support to Look Park

As we head into the 2023 year, your support of Look Park is as important as ever. We could not be more grateful for our loyal park patrons and community members who step up, volunteer, and donate to keep the park as beautiful as possible every year. If you are curious about the variety of ways to support or if you would like to make a tax-deductible donation, please visit the link below to learn more.

Support Look Park

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Look Memorial Park is a privately run, nonprofit park. We rely on admission and event fees as well as donations from our friends and business partners to maintain our beautiful, safe grounds.

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