Issue #220 | November 6, 2020  |  View online
Highlights In This Issue:
More news below!
The 2020 BEA Contest Opens November 9
It's that time of year again! 2020 has definitely given us some interesting content, and we can't wait to see and hear what you've been able to produce over the past year! The 2020 BEA contest opens on November 9. Learn more at

No Increase in MAB Dues During These Challenging Times
The MAB Board of Directors voted to keep the membership dues investment at the same low rate it was last year.  Membership renewals went out through the mail and email a couple of weeks ago. In your renewal notice there is a link that allows you to pay your dues online directly into your own MAB membership account. Read More
FCC Makes Clear that Lowest Unit Charges for Candidate Ads Ends on Election Day
By: David Oxenford,
Wilkinson Barker Knauer LLP

The FCC (11/2) released a Public Notice making clear that lowest unit rates (or lowest unit charges) end on Election Day.  Some broadcasters had asked the question, fearful that there would be political advertising bought after Election Day to take positions on issues about counting the vote and other legal matters that could arise in a contested election and, if that advertising was bought by the campaign committees of those standing for election today, lowest unit rates would still be in effect.  But the FCC made clear that Section 315 of the Communications Act, which requires that these rates be afforded to candidates, means what it says - that these rates apply only in the 60 days before a general election (and the 45 days before a political primary).  Read More

SMPTE to Feature Remote Production as November Meeting Topic
The Society of Motion Picture and Television Engineers (SMPTE) Detroit Section will host a virtual meeting open to all members, guests and non-members on Tuesday, November 10 at 7:00 p.m. The topic will be Remote Production for Broadcast and will feature guest speaker Steve Wynn from Sony Imaging Products and Solutions. Read More

Ken Frierson Appointed VP/GM of WNEM
On November 2, Meredith Corporation announced that it has promoted Ken Frierson to Vice President and General Manager of WNEM-TV 5, Meredith's CBS affiliate in the Saginaw-Flint, Michigan market, effective immediately. Frierson was WNEM's General Sales Manager. Read More

Rock Jock Legend Anne Carlini Joins Black Diamond's WGFM/WGFE
Longtime Michigan radio personality Anne Carlini has joined Black Diamond Broadcasting's WGFM/WGFE (Traverse City) for the midday shift on the stations.  Carlini takes over for current midday host Roxanne Steel, who has stepped down to pursue an off-air opportunity. Read More

'Meltdown' Celebrates 25 Years at WRIF
Beasley Media Group is congratulating Mark "Meltdown" Milligan on his 25th anniversary at WRIF-FM (Detroit).  The veteran rock radio personality originally joined the station on November 1, 1995 as the overnight jock before eventually becoming the WRIF's nighttime on air personality. Read More

Sportscaster Fred Heumann Joins WILX
Longtime Michigan sportscaster Fred Heumann is joining the sports staff at WILX-TV (Lansing).  The station made the announcement November 2. Read More

WDIV Hires Amador Velasquez as Director of Technology
Graham Media's WDIV-TV (Detroit) has announced the hiring of Amador Velasquez as the Director of Technology. He will supervise and manage all aspects of the broadcast station and its multi-platform content distribution. Read More

WLUC Takes Canathon 2020 Virtual
WLUC-TV has teamed up with area radio stations to present the annual TV6 Canathon.  With the COVID-19 pandemic, this year's event is virtual. Rather than donating cans at various collection sites, participants can make a monetary donation to the food pantry of their choice on the official event website. Read More

WGVU Goes Virtual with Food, Wine & All That Jazz
WGVU Public Media is holding its annual Food, Wine & All That Jazz fundraiser on a virtual platform this year.  The event is scheduled for Thursday, November 19.  Supporters can purchase vouchers, pick up a tasting kit from the station's studio the afternoon of the event, and then join the virtual event at 6:30 p.m. Read More

Santa Arrives Early on Michigan Airwaves
Flips to all-holiday formats between now and New Years Day have already begun in Michigan.  On November 1, Entercom's WDZH-FM (Detroit) went with 100% holiday music. Black Diamond Broadcasting's WWMK-FM (Onaway-Cheboygan) also made the post-Halloween all-Santa switch. Read More

SAVE THE DATE: The Next #MABshow is Going to be 'UN-CONVENTIONAL' March 8-11
Mark your calendars now for the four-days of 2021 Great Lakes Media Show. In the world of COVID-19, we are flipping the #MABshow script and making it UN-CONVENTIONAL! Keep an eye on for important updates as plans for next year's virtual experience continue to unfold. We are excited to bring you a great line up of training sessions, a dynamic exhibit hall and unique online networking opportunities in this "un-conference."

Hillsdale College's WRFH Wins Multiple National Awards
On October 30, Hillsdale College's student-run radio station WRFH-LP was the recipient of multiple awards at the CBI (College Broadcasters, Inc.) National Student Production Awards.  CBI salutes the best in student video and audio production during the presentation of the National Student Production Awards. The best in student media is being recognized for their work. Read More

Become a Judge for the 2021 Michigan Student Broadcast Awards
We are looking for talented professionals from across Michigan to help judge this year's Michigan Student Broadcast Awards contest. Online judging takes place in December and January. This is a great way to help build the future of broadcast excellence! Interested? Contact Rachel Krause at

We're Accepting Applications for the 2020/2021 Student Advisory Committee!

Applications must be received by Wednesday, November 25, 2020. Click here to learn more and download the application.

The Clock is Ticking:
Award Entries Due December 8
There is just over a month left to submit your entries for the 2021 Michigan Student Broadcast Awards. The deadline is 3:00 p.m. on Tuesday, December 8. Learn more at

Online Resources will Replace the Broadcasting Career Builder Conference
Although the COVID-19 pandemic has stopped us from hosting the annual Broadcasting Career Builder Conference this fall, the MAB Foundation is happy to offer a variety of virtual educational sessions throughout the 20-21 academic year. Check out what we're offering so far at

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
So ... What Does the
Election Mean?
with David Oxenford,
Wilkinson Barker Knauer LLP

Thursday, November 19, 2020
1:00 - 2:00 p.m.

FREE Webinar:
Boring Creative that Sells!
with Tim Burt, LBS Creative Expert

Tuesday, November 10, 2020
12:00 p.m. EST

There is absolutely a time and a place for simple (some would even say "boring!") spots and copy to get an effective message in front of your audience. In this session, we will discover HOW to develop these ads, WHEN it makes sense to do so, WHY they work so well when done correctly, and WHAT you can do to sell them to your clients and prospects. Afterward, there will be a LIVE Q&A session to provide an opportunity for you to ask Tim real questions that are on broadcast sellers' minds!

It is common to run into difficult selling situations in the field. Whether it's an overzealous gatekeeper, a client who thinks that they know more about advertising than you do, or just trying to find an angle to get a new prospect's attention, we are here to help! Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
Subscribe to
MAB News Briefs
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November 10
Free LBS Webinar: 
"Boring Creative that Sells!" with Tim Burt (Register Here)

November 19
Free MAB Webinar: 
"So ... What Does the Election Mean?" with David Oxenford (Register Here)

Master Control Operator
WADL-TV (Clinton Twp.)
Posted: November 2, 2020

News Director
WCSR-FM (Hillsdale)
Posted: November 2, 2020

Network Administrator
Midwest Communications
Posted: October 29, 2020

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