Dear Colleagues and Friends,

As a community, nation, and world, we must now navigate daily impacts of the coronavirus (COVID-19) pandemic. Every day, our hearts and compassionate thoughts go out to all those affected in so many ways. In the weeks and months to come, as challenging events evolve rapidly, being hopeful and helpful will serve us all well.

As empathetic healthcare providers, you are professionally dedicated to providing expert diagnostics and personalized plans of care, in safe surroundings. As you do so with every patient, every day, you are great listeners who strive to play a vital role. 

As caring audiologists, you know how important it is for patients to be able to communicate effectively with loved ones, friends, colleagues and other healthcare providers. In the months and years to come, you will empower those in need to best experience the joy of hearing and improve their quality of life. 

As professional leaders, it is crucial to consider, in due course, why and how current events can be positive catalysts. Just as September 11, 2001, taught us more about airport security or hurricanes and tornadoes show the impact of destructive weather patterns, what kinds of aspirational responses might COVID-19 trigger? 
While guiding principles like The Golden Rule are timeless, sometimes unforeseen events increase their significance. While public health policy imperatives and educational awareness have always been important, their prevalence in our daily lives is now heightened. From whatever media sources we select, reputable experts provide perspectives for us to be better informed citizens.
With respect to hearing and balance healthcare, you and other key opinion leaders are uniquely positioned to educate your patients, fellow healthcare providers, local communities, and other key decision makers on the benefits of helping folks to hear, understand, and connect with others to the best of their ability. Your professional voice should be heard by all who need to know.
HDI genuinely appreciates all opportunities to co-create customized educational designs for your best practice’s applications. Going forward, we will continue to skillfully support your grassroots marketing initiatives in practice, community, and online. Your collaborative support is precious; always has been and always will be. 

As we face unprecedented challenges in the weeks and months to come, let’s plan for a brighter future which helps all those you seek to serve to learn more about why Better Hearing is Better Healthcare.
Whenever best, let’s talk. In the meantime, please take care and stay safe.

Bruce Essman
High Definition Impressions (HDI)