COVID-19 Action Guide -
How to manage amid chaos, ambiguity, and fear
The COVID-19 crisis brings trying and uncertain times to every business, every government, every family and every individual. Our visibility into the future is murkier than ever, a veil of uncertainty obscuring what we used to see before us.
What do we do now?
The answer begins with a single, simple notion, as obvious as it is difficult: Calmness. Amid any storm or crisis, staying calm is the first step, followed closely by its analog: Patience. But once we have embraced calm, internalized patience, recognized the reality of the environment we are all in: then what? How best do we act to protect ourselves, prepare for the future, and perhaps even improve our positioning?