BCHA Industry Update
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A MESSAGE FROM BCHA PRESIDENT & CEO INGRID JARRETT
Dear Accommodation Community,

The Impact of Restrictions:
We continue to hear from many of our members about the severe impact that the recent round of restrictions has had on our employees, our guests and our business. From further constraints on meetings and events, to confusion over safe vacation travel please be assured that we are amplifying these concerns directly to government and to the media. 

Advocacy Priorities Surrounding the Provincial Health Order (PHO):
BCHA is in continued discussion with government and advocating for the following. Please note, as soon as we have updates and responses from government, we will communicate them with you:
  • We are seeking to broaden the list of essential meetings.
  • We want our hotels to be confident in the type of business they can book and execute according to protocols. We require clear guidance on business meetings that are permissible as many are unable to be held virtually ie. safety training, project meetings, etc.
  • The same message is being conveyed to media either directly by BCHA or via our industry partners.
  • We are seeking to remove the stigma around family vacation travel.
  • Confusion persists surrounding cross-community travel. While the recent PHO strongly advises against travel for leisure, government officials have also stated that a household is allowed to travel freely for ski vacations. Our ski industry partners have developed stringent safety plans, best practices and protocols and are ready for households to adhere to the safe travel rules, enjoying wide open spaces and few faces. Of course, it is so important that we stay in our household bubbles and keep each other safe, while at the same time, ensure we engage in safe outdoor fun.
  • Our aim is to define the areas and regions in which travel for leisure is still permissible, particularly as we head into ski season. 

Canada West Ski Area Association Best Practices:
The ski industry and our resort accommodation members are grappling with the reality of significant constraint as they head into what would be one of their busiest periods of the winter season. We applaud the leadership of the Canada West Ski Area Association for focusing the industry on what they can control which is the safety of their guests. We encourage our hotel partners in these areas to continue to lead by example as the industry has done since the beginning of the pandemic. 

Tourism Task Force:
Over the past several months the BCHA along with industry partners have been honoured to be a part of the BC Tourism Task force. Yesterday, we shared our report detailed further below, outlining key asks for industry. With many hotels facing insolvency, we are committed to ensuring the businesses that are the hardest hit are given the necessary tools to survive.

Vaccine Roll-Out:
We applaud the news of the BC government’s vaccine roll-out plan. It is a beacon of hope for our industry as the calendar inches closer to 2021. We also look forward to hearing details on the protections the vaccine will provide our front-line workers in the spring and summer. 

For any questions please reach out to us.
Stay safe and stay well,

Ingrid Jarrett
President and CEO
BC Hotel Association
Tourism Task Force Presents Final Report to Minister
Yesterday, the Tourism Task Force presented its final report to the Minister of Tourism, Arts, Culture and Sport, Hon. Melanie Mark, with a series of recommendations to support businesses and the workforce, and maintain confidence in travelers and communities.

Over a period of almost three months, members of the Tourism Task Force gathered information on best practices from other jurisdictions and analyzed the impact of existing provincial and federal relief programs. The committee also held targeted consultations through a series of regional and topic-specific stakeholder roundtables and received presentations from 12 tourism experts.

In September, the Province appointed 11 business and industry leaders, including BCHA President & CEO, Ingrid Jarrett, to a Tourism Task Force focused on identifying actions to help BC’s tourism industry recover from the impacts of the pandemic and put the industry on a path toward long-term growth.

Read the Task Force’s Final Report here
BCHA & Ministry of Labour: Temporary Foreign Worker Protection Act Webinar
Thank you for those who joined us today for our joint webinar with the Ministry of Labour

Changes are happening in BC as of December 15th. Learn about the certified recruiter registry. If you intend to recruit and hire Temporary Foreign Workers or submit LMIA applications this informational session is not to be missed.
 
Learn about important provincial changes to the program along with related Federal Programs. Our hosts from the Ministry of Labour will outline how to register and update our members on changes from the provincial and federal perspective.
 
Hosts:
From the Ministry of Labour
Danine Leduc - Assistant Deputy Minister of Labour.
John Blakely, Executive Director, Policy and Legislation
Kailyn Sherk, Director, Project Management

A recording of the presentation is available below for those who were unable to attend.
Upcoming BCHA Webinar with TIABC
BCHA will be hosting a joint webinar next week with the Tourism Industry Association of BC (TIABC). In this webinar we will discuss the recent work done by the Tourism Task Force and the Tourism Coalition, provide an update for the tourism and hospitality industry, as well as an outlook for 2021.

In our next issue of InnFocus Magazine, publishing March 2021, the publication will debut two NEW columns and we need your nominations!

We ask our hotel community to put forward individuals you feel deserve to be featured for the below:

  • Hotelier Spotlight
  • This column will profile an industry leader in hospitality. In nominating, consider:
  • Does the nominee have an interesting story worth sharing?
  • Is the nominee celebrating a career milestone?
  • Is the nominee leading best practices for the industry?
  • Does the nominee contribute or give back to the community in a significant way?
  • Is the nominee an industry all-star? Why?
  • Leaders of the Future:
  • This column will feature a promising up-and-comer who demonstrates commitment to the hospitality industry. In nominating, consider:
  • Does the nominee demonstrate a promising future in hospitality?
  • Does the nominee have an interesting story to share?
  • Has the nominee been instrumental in the success of the hotel?
  • Has the nominee implemented creative ideas to better serve the hotel?
  • Does the up and coming leader contribute to the community?
  • How are they proving their leadership already?

We welcome all submissions for this and future issues. If ANY of the above resonate, we ask that you please reach out to Kelsey Millman at communications@bcha.com and share a brief background on who the person is that you are nominating and why they deserve to be featured.
Don't miss the Winter 2020 edition of InnFocus!

FEATURED ARTICLES
Navigating the Path to Performance Recovery
The New Guest Experience
Adapting to Consumer Preferences
At One with Nature in Whistler
COVID-19 UPDATES ONLINE AT BCHA.COM