For current updates on issues impacting the hotel community follow BCHA:
BCHA Industry Update
Loss. It's something that has become synonymous with this pandemic.

Loss of business. Loss of revenue. Loss of employees.

We of course know that the road ahead will once again be challenging for our industry - but on a larger scale, the reality that this pandemic poses, at this critical stage for British Columbia, is severe.

Loss of life.

This second wave will be a challenging chapter for our province as we each do our part to protect ourselves, our loved ones, and our community members. We need to stop the spread of this virus and we recognize that our accommodation community has routinely demonstrated compliance in doing so. We thank you for this.

Our industry will persevere and the BC Hotel Association will continue to work on your behalf. We know that these restrictions are particularly challenging to businesses in ski destinations that would typically be heading into peak season right now.

We continue to support the ski industry with our knowledge and capacity and partnership with go2HR to support Safety Plans, protocol training and to support a Safe and successful ski season. We also know the messaging with the public health orders can be confusing to the consumer. We are working with Government to ensure the meetings, which are allowed to continue, are well scripted to mitigate cancellations. We will continue to update and support on this as this develops.

Please stay well and understand that we are here for each of you during this next chapter.

Stay safe,

Ingrid Jarrett
President & CEO
BC Hotel Association
This year, the BCHA will be holding our AGM virtually.
Zoom link will be sent the morning of the AGM.
Please find attached the Proxy form should you be unable to attend - please return proxy form to
We look forward to your participation.
go2HR & WorkSafe Safety Plan
BC Hotel Association (BCHA) recently partnered with go2HR to develop a short “pulse check” survey, specifically aimed at BC’s accommodation sector. Our commitment to supporting the safe operations of our sector and the Tourism sector overall is unwavering. We will continue to work with go2HR and WorkSafeBC to ensure the tools, the training and the protocols are in place and revised as required
We would like to thank you for taking the time to provide your feedback. We have shared the results from this survey below:
We will use this information to help shape our future health and safety initiatives in relation to managing COVID-19 in the workplace, in order to serve you better. With this in mind, we would now like to ask you how you would prefer to receive additional COVID-19 related support from us. Please click on the below link and select all the options that apply.

Please take a moment to answer this one question survey by clicking here.
Fast Track Your Future: Financial Series
We are thrilled to announce a new series designed to drive financial recovery and resiliency. Resources are tight and teams around the province are undergoing change or are depleted due to business levels. As a result, expectations from hotel ownership groups and asset managers will demand more, expecting their leaders to be accountable, flexible, and creative. The BCHA is proud to launch the Fast Track Your Future series to offer a path to success:
·Fast Track Your Future is a nine-session series starting December 1. The program is comprised of two tracks focussing on financial leadership and revenue management. The series is designed to light the fire in your leaders while still being manageable in today’s challenging environment.  
Track 1
·   Financial Leadership: Dec.1
·   Business Principles: Dec.15
·   Financial Statements: Jan.12
·   P&L Statement: Jan.26
·   Managing Labour & Productivity: Feb.9
·   Managing Expenses: Feb.23
Track 2
·   Using Data ( and your STAR report) to improve performance: Dec.22
·   Traveler Insights in the Time of COVID—Understanding Behavior and Expectations: Jan.19
·   The Importance of Forward-Looking Data and the New Forward STAR report: Feb.25

The program will qualify for the Work BC Employer Training Grant, which may cover up to 60% of the training expense. 
·   Full Series (member rate) $625+GST per hotel - unlimited participants. 
·   ​Full Series (member rate) $225+GST per individual
Financial Leadership - David Lund. 
David Lund is a hospitality financial leadership pioneer who has branded himself “The Hotel Financial Coach.” Just as any great hotel is true to their brand, so is David. His client commitment is about exceptional service. And his #1 focus is to help his clients be more prosperous as individuals or teams. 
Revenue Management – Emile Gourieux, STR.  
Emile is the Business Development Executive for Canada on behalf of STR. STR sets the standard for data intelligence and global benchmarking, allowing you to compete strategically, plan for the future, and understand your customers. 

Please click below to sign-up by November 20th. Should you have any questions, please reach out to me at
Thank you for those who joined us yesterday on our webinar Insurance Reality Check in partnership with Western Financial Group Insurance Solutions. For those who missed it, a recording of the presentation is available below.

Western Financial is committed to answering the questions you have about property and liability insurance. Please connect with them at anytime to discuss specific risk factors and risk mitigation as well as questions about your renewals.  Contact your Western representative directly or call 1-800-665-8990.
This year, TIABC is holding its AGM virtually.

Wednesday, December 2, 2020
3:00 PM (PST) - Guest Speaker Greg Klassen - Twenty31
4:00 PM (via Zoom) AGM

Please register in advance HERE
STR Forward Start Report Upcoming Webinar

STR will be hosting a webinar announcing the roll-out of our new (free!) Forward STAR reports and examining how this extremely actionable data will help during the coming recovery.

CHIC Digital 2020 - West & East Converge
The Western Canadian Lodging Conference and Canadian Hotel Investment Conference are merging this Fall!
This two-day event has gone 100% virtual and will debut on November 23rd and 24th to attract the nation’s hotel owners, lenders, brands, managers and suppliers in these trying times. Join us for the best of CHIC and WCLC!

While stakeholders in this hard-hit sector share many common management and financial problems, illuminating panelists will also examine regional operating and investment nuances across the country.

Our state-of-the-art virtual platform will provide access to live stream sessions with expert panelists, roundtable discussions on industry hot topics, virtual tradeshow booths with industry suppliers and 1:1 networking opportunities with senior decision makers.
BCHA & Member News
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