The 2020 Census will impact communities for the next decade, determining congressional representation and the allocation of hundreds of billions in federal funding every year. In the spirit of connectivity and community, our company launched a comprehensive, multifaceted campaign to educate people about the importance of the census and to help lower barriers to online participation. In total, we invested more than $2 million in grants and in-kind contributions to support these efforts.
Telemundo‘s campaign, Hazte Contar (Get Counted), is a multimedia platform in both Spanish and English that Telemundo and nonprofit partners are using to connect with — and educate — Latinos. Since the launch in March 2019, we have partnered with more than 50 national and local organizations to expand the campaign‘s reach.
“Historically, the census has undercounted diverse communities — especially the Hispanic community and particularly Hispanic children,” says Mónica Gil, Chief Marketing Officer and Executive Vice President of NBCU Telemundo Enterprises. “An undercount can lead to communities missing out on federal funding for critical public services and fair representation in Congress.”
With approximately 58 million Latinos in the U.S. (the country‘s largest minority group), the stakes for an undercount are high. NBCUniversal and Telemundo are uniquely positioned to help support a more accurate count of the Latino community, with the combined networks reaching 98% of U.S. Hispanic TV households, in Spanish and English, across 210 markets.