BRIAN T. STONER, CPA  

  You can count on us to count for you!

SELECTED TO THE FORBES TOP 100 MUST-FOLLOW TAX TWITTER ACCOUNTS FOR 2019
 Forbes Top 100 Must-Follow Tax Twitter Accounts for 2019

Picked by Expertise.com as one of top 20 Tax Services in Los Angeles for 2019, 2018 & 2017

Received the American Registry Award for Best Accountant of 2017
February 17, 2019      

                   


 

 We Need Your Referrals to Grow Our Business!
Accounting Background
 
  EMAIL NOW AT  bstonercpa@sbcglobal.net
  
2600 W. Olive Ave, 5th Floor
Burbank, CA 91505

 
I write a BLOG  called 'MUSINGS OF A BURBANK CPA' on Financial and Tax Items I feel are worth sharing!  You can access
MY BLOG here:
 
 


Receive My Current Newsletter by Email:


See the coupon for discounts on my services  -------->  



BOOSTING REVENUE THIS YEAR AND USING REPUTATION MANAGEMENT TO INCREASE CUSTOMERS
   
Article one discusses ways to boost revenue in 2019   and Article two talks about how to increase customers using reputation management.
     

Call Now
818-333-5095 or 818-317-6035 
  
  
Email  me at
Check out my website at    www.briantstonercpa.com
                                                                             
 Follow me on Twitter       View my profile on LinkedIn        Like me on Facebook


  
Brian T. Stoner, CPA has been featured on
  

 

        


You can count on us to count for you!

  

 

                    
 

10 Ways to Boost Your Business Revenue for 2019

The start of a new year also means that it's the perfect time to revisit old business strategies from last year so that you can maximize your revenue for 2019. If your financial numbers were fantastic last year, that's great! Keep the strategies that worked for you and cut the ones that didn't.

If your financial numbers weren't amazing last year, or maybe you're just interested to see how you can increase your revenue, we have you covered. Here are 10 ways you can boost your revenue this year:

1. Revisit your current prices and make adjustments as necessary.
Many people will tell you that increasing your prices will increase your profits, but that's not necessarily true. Increasing your prices by a small amount might increase your profits without turning away existing customers, but make sure you research your competitors' prices and adjust based on what makes sense in your market.

2. Bundle your services or products together.
Make your products or services more attractive by bundling them together and pricing them at a better deal than purchasing the services or products separately. Customers that only want one particular product or service should still be able to purchase the product or service à la carte, but offering different packages of increasing value makes it much easier to upsell to clients and increase your business revenue.

3. Offer free gift with purchase.
Tacking on a complimentary or free service to your products or services could be the small push needed to close sales. Even better, you could add a complimentary or free service to your highest-quality bundle. As an example, the cosmetics industry has been doing this for decades.

4. Start a new product or service line.
If you're limited to just a few products or services, it's time to expand. If you mow lawns, offer a leaf collection or snow removal service. If you sell shoes, add socks. If you manage a restaurant, consider offering alcohol. Expanding the scope of what you're selling will provide you with additional revenue.

5. Expand your geographic reach.
If you're still only offering services and products locally, consider expanding your reach, especially because the internet is so readily available nowadays. Think about which services you can offer virtually; some may require you to invest in cloud-based delivery systems. If you only sell products at a physical location, ecommerce is a huge industry and you could definitely increase revenue by having a storefront online.

6. Learn to say "no" to bad clients.
This may seem counterintuitive, but learning to turn away bad clients is really important. When clients are ungrateful, unreasonable and just take up too many of your resources, you have to realize that they are unprofitable. By turning them away, you can devote more of your attention to building relationships with your best customers and creating new, profitable opportunities.

7. Make your online presence known.
Everyone uses search engines and social media to find the right business to serve their needs, so make sure you can be found online. Create a website for your business and make sure your have business pages on social media platforms like Facebook, LinkedIn and Twitter. You'll have to develop some marketing strategies and optimize your site to rank high, but, when done right, these channels can drastically impact the amount of revenue you get.

8. Manage your online reputation.
When you have many good reviews, your credibility goes up and your business is more appealing to potential clients and customers. If your clients leave you an amazing testimonial, it's a good idea to ask them to post it online as well-especially on Yelp, your Facebook Business Page, and Google Reviews. On the other hand, negative reviews will look bad to potential clients and can negatively impact your revenue, so make sure you respond appropriately to the review and show potential clients that you care about getting things right.

9. Encourage customers and clients to sign up for a continuity program.
Do you have loyal customers? Reward them by offering a membership or continuity program with VIP benefits. Retail, restaurants, and service businesses can set up privileges like faster service, discounted prices, and frequent purchase rewards that many consumers will pay a small monthly fee for.

10. Encourage customer referrals by building and nurturing customer relationships.
Connect with clients and build strong relationships through effective communication, providing exceptional service, getting feedback, addressing concerns, and showing appreciation. Doing so can increase repeat customers, customer referrals and your business revenue.

If you're looking to boost your business revenue this year, definitely give these strategies a try.




     
      
 

You can count on us to count for you!  

 

 




Issue 131



 CALL NOW
818-333-5095
OR 818-317-6035

Member CalCPA
In This Issue

 

 

 

 Remember I give a FREE INITIAL CONSULTATION! 

 

 

 

     

  

 

 YOU CAN CHECK OUT MY PAST NEWSLETTERS ON MY WEBSITE ARCHIVE!
 
 


  

 

  

 

You can see some of my FAVORITE ACCOUNTING VIDEOS on the home page of my website:

 

www.briantstonercpa.com 

   

 

 

COUPON

   Save 10% 

Bring this coupon in and get a 10% discount on any new service we provide you 

 (up to $50.00) 

  

    

You Can Count On Us To Count For You!

              

          BRIAN T STONER, CPA

 

 

 

 
Accounting Employment Opportunities  

 
Pauline Casbon of Casbon & Associates, LLC is a professional recruiter I have known for quite a while. She is very professional and can help accountants looking for work get a new position as well as find accounting professionals for business and industry.
   
 
Full Time Job Opportunities: Contact Pauline Casbon at
310 859 3805

Website:

www.casbonassociates.net

See my Linkedin page:

www.linkedin.com/in/PaulineCasbon 
 
  Referral fee for any potential employee that is placed in any of the following positions.      
 
  Immediate Hires!    


Tax Managers, CPAs needed for West Los Angeles.  Salaries up to $200k. Work/life balance. Great benefits. Also Tax Managers for Burbank, San Gabriel Valley and Century City.
 
 
Tax Accountant for business management accounting firm in West Los Angeles, salary offered up to 100k plus great benefits. 3 years experience required and a CPA license.
   
Account Manager for Business Management firm in Century City, Beverly Hills,  Westwood, Encino and Woodland Hills, great career opportunities. Offering competitive salary and great benefits.

Film and TV Production Auditor for Century CIty. $110k commernsurate with experience.

Assurance Managers for great CPA firm, career path available. Locations in Century City, Woodland Hills and Santa Monica.  
 
Tour Assistant and Bookkeeper for Business Management firm in Encino, Sherman Oaks and Beverly Hills as well as Westwood. 

Two Senior Accountants for Encino.
 
Tax Manager for top business management firm in Century City, $125k range. 

Audit Manager for top CPA firm in Woodland Hills, Glendale and Santa Monica.
 
Tax Manager for Burbank CPA firm. Offering a great career path.

Assistant Bookkeeper for Westwood. Datafaction preferred. Salary up to $60k.  
 
Tax Manager with business management accounting industry experience required to handle tax planning.  Up to $150k. Salary commensurate with experience plus excellent benefits. West Los Angeles.

Bookkeeper for West Los Angeles, offering up to $75k. Quickbooks and Mac required.

Staff Accountant required to join their other young team of accountants for a business management accounting firm handling high net worth individuals in the entertainment industry, great opportunity, career path offering salary up to $80k commensurate with experience, plus OT and bonus. Business Management accounting experience preferred. Encino, Woodland Hills and Brentwood.

Assistant Bookkeeper and Bookkeepers for business management accounting firms in Century City, Westwood, West Los Angeles, Sherman Oaks, Woodland Hills and Encino. Opportunity for great career path in business management, salary range from $55k plus commensurate with experience. Datafaction required.

Audit Senior/Manager, CPA for Century City, Glendale and West Los Angeles. Competitive salary and good benefits. Career path opportunity!!

Tax Accountant, CPA for prestigious firm in Century City, Brentwood and Encino, definite opportunity for career path. Business management accounting industry preferred.

Tax Senior, CPA for prestigious CPA firm in Century City. Salary competitive and commensurate with experience. 85K plus.
 
Tax Seniors for West LA, Century City, San Fernando Valley and the San Gabriel Valley; CPA firm and Business Management Accounting firm, seeking potential employees looking for a career path!
 
Business Manager for Bus. Management accounting firm to become a Partner.  Century City. CPA Certification required.  $130k plus excellent benefits. Datafaction preferred.
 
 Two Audit Seniors for CPA firm located in Santa Monica and Century City. Career path opportunities.
 
 
Tax Accountant for Century City and Encino 1 to 2 years experience of tax preparation with a CPA firm and/or Business Management accounting firm.

Royalty Analyst required for firm located in Encino. 

Bookkeeper for Moorpark, must be a full charge bookkeeper.
   
Looking for immediate hires! 
 
I am looking to expand my client base, if you would like further information regarding my staffing services, please do not hesitate to call.  I am happy to visit your office which helps me gain an even better understanding of your firm's culture and staffing requirements.  Please review my website at


and/or review my Linkedin profile.

www.linkedin.com/in/PaulineCasbon

Call 310 859 3805 for further information.  Send resume(s) as a word attachment to :
  



   

What Is Reputation Management?

  
Reputation management is a relatively new area within marketing. In a way, it's similar to digital public relations; it's the management of a company's reputation online. There's also a customer service component to reputation management.
 
Unlike public relations workers before the internet came along, today's reputation managers must deal with what customers and other stakeholders publish publicly on social media, blogs, directories, and many other locations online.
 
A large part of the reputation management function is to monitor and reply to reviews. Company reviews are available on hundreds of sites. The most common places to look for reviews are Yelp, Google Business, Bing, Amazon, and shopping carts.
 
If a company receives a positive review, thanking the customer in a response is a nice gesture and recognizes their time spent writing the review. It also reassures others that the company is paying attention to customer feedback.
 
If the review is negative, swift action should be taken to respond, to apologize publicly, and to take the conversation to a private communications channel such as email or direct messaging. Customer service should get involved to resolve the issue quickly and satisfactorily. In some cases, posting a follow-up response to ask the client if the issue has been resolved is appropriate.
 
Companies should monitor more than just customer reviews. Sites like Glassdoor allow employees to post job satisfaction reviews for prospective workers. Companies in industries with chronic talent shortages will want to allocate resources to monitor these sites effectively.
 
Reputation management is not all about reviews; it's also about mentions. Whenever your company name, CEO, or brand names are mentioned, a reputation manager should know about it.
 
There are now several apps that perform reputation management monitoring so that you're alerted quickly to reviews or mentions. A very quick free option is to use Google Alerts to scour the web for company name mentions. Many of these apps also help a business garner more reviews and optimize them to improve their reputation.
 
Whether your business needs to worry about reputation management depends on many factors, but hopefully this overview will give you an idea of what's possible in this space.

 


    
    
    
 You Can Count On Us to Count For You!       



Brian T. Stoner, CPA 
2600 W. Olive Ave., 5th Floor
Burbank, CA 91505
(818) 333-5095  CELL (818) 317-6035
FAX (818) 333-5304
bstonercpa@sbcglobal.net