The CPHI Digest
February 8, 2017
|Join Us! APHA's 10 Billion Steps Challenge.
The challenge began on January 9 and will continue through the end of National Public Health Week on April 9, 2017. It's not too late to join the Penn Public Health team! Join here and help us contribute to 10 Billion steps!
Choosing Message Themes for Mass Media Campaigns; The Case of the FDA's Real Cost Campaign
Thursday, February 16, 2017 at 12:00 PM | Lunch Provided
Amado Recital Hall in Irvine Auditorium
Public health agencies planning mass media campaigns have to choose message themes: should an anti-tobacco campaign focus on health consequences, or loss of friendship consequences, or cost, or risk of addiction or any of dozens of other themes that they might emphasize? We have worked with a number of agencies planning such campaigns, making use of survey data and generating estimates of message theme potential. In this talk, Hornikwill describe the approach and its application to the FDA's Real Cost campaign, show the results and recommendations and play the ads that resulted from the process. Robert C. Hornik (Ph.D., Stanford University) is the Wilbur Schramm Professor of Communication and Health Policy at the Annenberg School for Communication, University of Pennsylvania. He now co-directs Penn's Tobacco Center for Regulatory Science funded by FDA/NCI. His major current research project under that grant examines the effects of mass and social media diffused information about tobacco products on youth and young adult decisions about tobacco use.
Behind The Headlines: CPHI Seminar followed by a Reception and CPHI Fellow Networking Event
Thursday, February 23, 2017
Seminar begins at 3:30 followed by a Reception at 5:00
Smillow Center for Translational Research - Rubinstein Auditorium and Commons
Join CPHI as we host
Holly Auer, MBE from Penn Medicine Communications. In a crowded marketplace of big healthcare ideas, how can you make your work stand out and make headlines? In this talk, you'll learn how the media gets ideas, how to work with institutional communications professionals to publicize your research and clinical care innovations, what role social media is playing in communicating directly to the public, as well as tips and tricks for communicating about complex medical and science topics with the lay press. Following Holly's talk, stick around for a Reception to network and learn more about the exciting work that CPHI fellows are engaged in.
Advisory Council for the National Heart, Lung and Blood Institute
The United States Secretary of Health and Human Services (HHS), Sylvia Burwell, recently appointed the University of Pennsylvania's Karen Glanz, PhD, MPH, George A. Weiss University Professor and Professor of Epidemiology and Nursing, to the Advisory Council for the National Heart, Lung and Blood Institute (NHLBI). The appointment is for a four-year term. Read more about the Council and Dr. Glanz's work.
Older Adults Walk More for Money and Opportunity to Donate to Charity
Karen Glanz' new study, co-lead with Jason Karlawish of Penn, found that incentive programs increase exercise in those 65 and older. Although numerous studies have demonstrated significant health benefits from walking - including decreased risk of heart disease, obesity, hypertension, and premature mortality - fewer than half of all adults achieve recommended levels of physical activity. Adults 65 and older are least likely to be physically active. In a 16 week period, both financial incentives and opportunity to donate to charity increased walking in older adults, by 2,348 steps and 2,562 steps per day, respectively. Read more about the study here.
5 questions: Your exposure to cancer risk factors in Philly could be killing you
The residents of Eastwick face many environmental challenges. Nearby are the Philadelphia International Airport, I-95, a landfill, refinery and other industrial sites.
Likewise, the residents of Chester have numerous industrial sites, plus heavy traffic. Marilyn Howarth has been working with these communities to determine their exposomes and help them figure out what to do about it. Read the Philly Inquirer Health section interview with Marilyn Howarth.
Appointment of Susan E. Levy, MD, MPH as Vice-Chair of the Institutional Review Board (IRB)
Susan Levy, MD, MPH, has been appointed as Vice-Chair of the Institutional Review Board (IRB) effective January 2, 2017. In addition to her involvement in CPHI and teaching/mentoring MPH students, Dr. Levy
is a Professor of Pediatrics at the Perelman School of Medicine, a member
of the Division of Developmental and Behavioral Pediatrics (DBP), the Institutional Review Board of CHOP, and The Center for Autism Research (CAR).
Study on Injury Recovery Takes the Trauma Patient's Point of View
Children's Menus Still Laden with Fat, Sodium, and Calories Despite Industry Pledges
Despite a 2011 pledge among United States chain restaurants to improve the nutritional value of children's menu options, Christina Roberto's new study finds no significant improvements have been made to cut calories, saturated fat, or sodium. Find the full article here.
Socioeconomic Status and Prior Pregnancy Affect Women's Treatment Choices When Suffering Miscarriage
Women who are having miscarriages are generally offered three options by their doctors: a procedure to complete the miscarriage, a drug to induce expulsion, or waiting for completion to occur naturally. Courtney Schreiber and her team conducted in-depth interviews with women who had experienced miscarriages to develop a more structured approach to their care.
The authors say the findings of their new study point to a critical need for tools to help providers guide and support these patients in a particularly emotional and difficult time. Read More.
Want to become a CPHI Fellow?
CPHI welcomes new voices and representations from various sectors related to health.
Other Public Health Events
Society for Nutrition Behavior and Education Webinar with Karen Glanz, PhD, MPH
College of Physicians Public Health Grand Rounds
February 15, 2017 and May 24, 2017 from 5:30-7:00 PM
Mutter Museum |19 South 22nd Street
Childhood Asthma: Clinical and Community-based Approaches to Prevention in Philadelphia
February 15, 2017 | 5:30-7:00pm
Poverty as a Public Health Issue
May 24, 2017 | 5:30-7:00pm
Child Health Forum
February 17, 9am-4:30pm
Cabrini University will host a one-day symposium addressing the importance of connecting childhood obesity and hunger, two leading public health issues in the nation.
- To share the current, documented national childhood hunger and obesity trends and clarify the linkages between the two problems.
- To foster inter-professional collaboration between those committed to combating childhood hunger and obesity.
- To assist attendees with identifying opportunities for community action including clarifying goals, strategy development and resource identification.
- To assist students, from various fields of study, to identify potential research, service and career opportunities that integrate both childhood obesity and hunger
Global Health & Innovation Conference
April 22-23, 2017 | Yale University, New Haven, Connecticut
14th annual conference
The Global Health & Innovation Conference at Yale on
April 22-23, 2017
, is the world's leading and largest global health conference as well as the largest social entrepreneurship conference, with 2,000 professionals and students from all 50 states and more than 55 countries. This must-attend, thought-leading conference convenes leaders, changemakers, professionals and students from all sectors of global health, international development, and social entrepreneurship.
Registration and Additional Information
2017 Training Course in MCH Epidemiology
June 12-16, 2017
Clearwater Beach, FL | Wyndham Grand Hotel
The Maternal and Child Health Bureau (MCHB), the Centers for Disease Control and Prevention (CDC), and CityMatCH will again offer a Training Course in Statistical MCH Epidemiological Methods as part of their ongoing effort to enhance the analytic capacity of state and local health agencies. The training course is an intensive program that combines lectures, discussion, hands-on exercises, and opportunities for individualized technical assistance. Two webinars prior to the training will set the stage for the onsite course and several post-course webinars will serve to build upon and extend the in-person training. More Information
Innovations and Resources in the Field
NIH Funding Opportunity for Community Partners: All of Us
From the National Institutes of Health (NIH):
"The National Institutes of Health has announced a new opportunity for organizations interested in helping engage volunteers in the All of Us Research Program, part of the Precision Medicine Initiative. This funding opportunity, open to national and regional organizations, as well as local community groups, will support activities to promote enrollment and retention in the All of Us Research Program across diverse communities.
All of Us is an ambitious effort to gather data over time from 1 million or more people living in the United States, with the ultimate goal of accelerating research and improving health. Unlike research studies that are focused on a specific disease or population, All of Us will serve as a national research resource to inform thousands of studies, covering a wide variety of health conditions. Researchers will use data from the program to learn more about how individual differences in lifestyle, environment and biological make-up can influence health and disease. By taking part, people will be able to learn more about their own health and contribute to an effort that will advance the health of generations to come."
TOP 10 Public Health News Stories for 2016
TOP 10 Publications of January 2017
Good Food, Healthy Hospitals
Since October 2014, Good Food, Healthy Hospitals has convened 12 hospitals in the Philadelphia region and
showcases the accomplishments of 3 of our pledged sites:
- Episcopal Hospital - increasing patient satisfaction scores by removing fried foods and introducing a more diverse selection of fresh products
- Lankenau Medical Center - incorporating local produce into the primary care setting and cafeteria farm stand to make a direct connection between nutrition and health
- Einstein Healthcare Network - adjusting product placement, price and signage to increase healthy beverage consumption
A Federal Statistical Research Data Center (FSRDC)
will be opening in Philadelphia in 2017. It will
be located at the Federal Reserve Bank of Philadelphia. An FSRDC provides approved researchers with a secure environment to access restricted-use microdata from the Census Bureau, Agency for Healthcare Research and Quality, National Center for Health Statistics, and Bureau of Labor Statistics. More information about the FSRDC network is available at
Penn Bike Commuter Reimbursements
Beginning January 2017, Penn will reimburse all full-time benefits-eligible faculty or staff who bike to work more than half the time. Coverage will be up to $20 per month or $240 per year in reimbursements.This benefit will be on top of salary without being considered taxable income.
For those interested in beginning to bike to work, or switching up their route, The Bicycle Coalition of Greater Philadelphia created several maps of bike lanes in Philadelphia, including one that shows all bus stops located within a quarter mile of the region's circuit trails.
Maps can be found here.
Public Health Job & Fellowship Opportunities
Program Director Position at PennEnvironment in Philadelphia or Pittsburgh
ABMS Seeks Applications for Visiting Scholars Program
The American Board of Medical Specialties (ABMS) Research and Education Foundation Visiting Scholars Program is accepting applications for the 2017-2018 class. The one-year, part-time program facilitates professional development and scholarship. Early career physicians, junior faculty, fellows, residents, and individuals holding advanced degrees in public health, health services research, and other relevant disciplines are invited to apply. For more information, visit