Turn Membership Into Money!

Your 2026 Members-Only Coupon Book isn’t just a perk — it’s profit.

Your 2026 Members-Only Coupon Book is officially live
and it’s packed with HUGE savings you don’t want to miss!

We’re talking:

✔ FREE set-ups

✔ Deeply discounted EQP and special pricing

✔ Self-promo deals to boost your brand

✔ Exclusive supplier offers just for members

If you’re not using your coupons, you’re literally leaving money on the table.
These savings can easily add up to thousands of dollars throughout the year.

Log in. Download the coupon book. Start saving today.

February 25, 2026 Wild Wednesday Webinar: “Peak Performance Selling: How to Train Your Nervous System for Daily Confidence, Clarity & Closing" 

The promotional products world moves fast with tight deadlines, demanding clients, and constant multitasking are the norm. Over time, that pace doesn’t just drain energy; it quietly undermines confidence, focus, and follow-through at critical sales moments.

This session skips generic “stress management” and focuses on performance. Drawing from Sam’s experience in the promo industry and his work in Emotional Fitness, attendees will learn simple, science-backed techniques to train their nervous system to stay grounded, clear, and confident under pressure.

Participants will walk away with practical tools to reset focus in real time, prevent overwhelm from piling up, and create a sustainable performance rhythm that supports stronger client conversations, better decision-making, and more consistent closing ... without working longer hours.

Key Takeaways / Learning Outcomes

• Maintain confidence and clarity during high-pressure sales conversations
• Use fast Emotional Fitness resets to regain focus and energy in real time
• Prevent overwhelm from stacking up so follow-through stays strong
• Build a sustainable performance rhythm that supports consistent closing



Read more and register

March 10, 2026 Tuesday Learning Lab:
“WOW Starts With You" 

World Class Customer Experiences Begin With Cultivating the Employee Experience (EX=CX). We will share 10 Best Practice Tips to build a highly engaged culture that Drives World Class Experiences.

Learning Outcomes:

• Hire For Culture Fit…(Not for Process acumen) 
• You can train to a Process but you can’t train a persons character… 
• How To Align Performance Metrics that are meaningful 
• Recognition Programs that Level-Up 
• Events to Knit Culture Tighter



Read more and register

March 25, 2026 Wild Wednesday Webinar: “2026 State of the Promo Products Industry" 

ASI President and CEO Tim Andrews will deliver a State of the Industry presentation featuring key takeaways from ASI’s Q4 and 2025 annual sales reports, insights on current pricing, tariff and growth trends and perspectives on how broader economic forces – including Michigan’s strong manufacturing backdrop and competitive business climate – are shaping opportunities for promo professionals in 2026.

Key Takeaways / Learning Outcomes: 

• 2025 sales performance and real-world implications for 2026 
• Market trends and sector opportunities 
• Practical strategies for resilience and growth



Read more and register

Save the Date! Details Coming Soon!

American Solutions for Business Promotes Becky Thesing to Manger of Vendor Relations



Glenwood, MN - American Solutions for Business is pleased to announce the promotion of Becky Thesing to Manager of Vendor Relations.

In this role, Thesing will guide the Vendor Relations team while continuing to identify opportunities to strengthen communication, collaboration, and operational processes across home office teams, ASB associates, and vendor partners.

"Becky’s tenure and scope of responsibilities within ASB is incredibly admirable," said Taylor Borst, Vice President of Vendor Relations, Marketing & Events. "She has spent that time learning from every role she’s been in and has worked hard to drive process improvements, support new areas of the business, and lead interdepartmental efforts that make a real impact in how we serve our sales associates and vendor partners."

Thesing has supported key initiatives aimed at improving vendor engagement, strengthening internal processes, and expanding ASB’s network of vendor partners.

"After more than 20 years with ASB, including the last nine years in Vendor Relations, I’ve found that this team is truly where I want to be," said Thesing. "I’m excited to step into the Manager of Vendor Relations role and grateful for the opportunity to continue working with such a great team. I look forward to continued growth and collaboration with our home office teams and our valued supply partners.”

"Becky’s deep organizational knowledge and cross‑department experience has strengthened our team," said Ron Robinson, Director of Vendor Relations. "Her initiative, problem‑solving skills, and forward‑thinking approach continue to support both departmental and organizational goals. We are confident she will excel in this leadership role and further advance the growth and success of the Vendor Relations team."

CPPA Members....You and your family members have access to scholarships provided by PPEF

PPEF is an educational, charitable, nonprofit organization that awards college scholarships to students whose parents work in the promotional products industry or who work for a company in the industry. 

Since 1989, PPEF has awarded $4,003,500 in college scholarships to 2,138 students. 

In 2025, PPEF awarded $335,000 in college scholarships to 180 recipients, including 32 renewal recipients.

Applications for the 2026 - 2027 academic school year are now available. Deadline to submit is March 15, 2026

Read more and apply

Gemline Donates Over 700 Blankets To Lazarus House

Lawrence, MA - Gemline recently donated more than 700 blankets to Lazarus House which is in the same community as Gemline’s corporate headquarters.

Lazarus House provides food, shelter and clothing to individuals and families in need.

“Lawrence is our home, and when our neighbors need support, we have a responsibility to step forward,” says Saadia Bryant, vice president of marketing, product and design at Gemline. “We are proud to partner with Lazarus House to help strengthen the community that has given so much to us.”

Koozie Group Welcomes Second Sponsored Litter With 4 Paws For Ability

Clearwater, FL - Koozie Group has welcomed a second sponsored litter of puppies with 4 Paws for Ability and demonstrated continued support through a $10,000 donation. This brings Koozie Group’s total contributions to more than $64,000 since 2022.

• The newest litter, The Promo Pups, was born on January 13.
• Eight puppies, two girls and six boys, are already in training: Marilyn, Kai, Viking, Olympus, Gary, Chiller, Champ, and Scout.
• Most of the puppies are named after Koozie Group products or services. Gary and Marilyn honor Garyline founder Gary Hellinger and his wife.
• Three dogs from the company’s first sponsored litter have graduated and are now making a meaningful difference in their partners’ lives.
• 
  

“These eight puppies and our active service dog teams are living proof of what sustained commitment can accomplish,” says Pierre Montaubin, CEO of Koozie Group. “Knowing that graduates from our first sponsored litter are now changing lives makes this second sponsorship even more meaningful. We’re incredibly proud to be part of 4 Paws for Ability’s mission.”

Apply Now for the PPAI Regional Member Scholarship

The PPAI 2026 Regional Member Scholarship awards up to $2,500 to support registration, hotel, and airfare costs for one of PPAI’s five 2026 conferences.

• North American Leadership Conference (NALC), May 12 – May 14, San Diego, CA
• International Leadership Summit (ILS), June 8 – June 10, Brussels, Belgium
• Women’s Leadership Conference (WLC), June 22 – June 24, Milwaukee, WI
• Responsibility Summit (Summit), September 14 – September 16, Denver, CO
• Leadership Development Conference (LDC), October 27 – October 29, Ft. Worth, TX

Each of these conferences offers opportunities for professional development, leadership engagement, and intentional networking with industry peers.

An eligible candidate must: 

• Be an active member of a PPAI member regional association
• Be a PPAI member
• Submit a completed application by Friday, March 13, 2026, no later than 10:00pm CST

The application portal is open through Friday, March 13, 2026. 

The recipient of the PPAI 2026 Regional Member Scholarship will be notified by Friday, April 3, 2026, no later than 5:00pm CST.

The direct link to the application portal is https://ppai.awardsplatform.com.

Clicks Don't Matter Anymore - Here's How to Manipulate AI to Work for Your Business

Boris Dzhingarov * Entrepreneur Leadership Network Contributor * CEO of ESBO ltd

As AI-driven search cuts through the noise and answers basic questions, the companies that succeed will be the ones that build trust through clear, concrete evidence.

For the last two decades, the internet has operated on a fairly predictable exchange: businesses create content to capture attention, and search engines reward that volume with traffic. The goal was almost always discovery. If you could just get enough people to land on your blog post or landing page, a certain percentage would inevitably buy what you were selling. This incentivized a specific kind of marketing that was loud, promotional and focused on getting the click at all costs.

That era is ending.

The rise of Artificial Intelligence in search engines is fundamentally shifting user behavior from browsing to verifying. When a potential customer asks an AI tool a question, they aren’t looking for a list of ten blue links to explore; they are looking for a synthesized answer.


Read More

Explore The 2026 Conference Schedule

PPAI has announced the dates and locations for its key
2026 industry events following the success of The PPAI Expo 2026.

Highlights include:

• Legislative Education and Action Day – Washington, D.C., April 20–21 (applications open through Feb. 15).
• North American Leadership Conference (NALC) – May 12–14 in San Diego, CA, featuring sessions for senior leaders and a look at the PPAI 100 companies.
• International Leadership Summit – June 8–10 in Brussels, Belgium, covering sustainability, digital transformation, and global business trends.
• Women’s Leadership Conference (WLC) – June 22–24 in Milwaukee, WI, focused on connections, career growth, and industry insights for women.
• Responsibility Summit – Sept. 14–16 in Denver, CO, addressing sustainability, compliance, and safety challenges.
• Leadership Development Conference (LDC) – Oct. 27–29 in Fort Worth, TX, offering education and networking for rising industry professionals.

Registration for many of these events is now open or coming soon.



Read More Here